What Are These Elements?An effective webpage links to other parts of your website.
Linking to other content might be its main purpose (e.g., a homepage or main landing page) or it might be secondary (e.g., a page with great info about hiking in a given park might also feature links to ranger-led walks).
While text links get the job done, you might find it more appealing to advertise your links with big, representative images. The many promotional elements shown on this page serve related, though often slightly different, purposes; but all are meant to be eye-catching.
Instructions for each element are linked under the examples of each lower on this page.
- Content promos
Four large image features at the bottom of any page.
- Feature grid (prioritized)
1 to 5 rows, each row containing 1 to 3 large image features.
- Graphic grid
1 to 5 rows, each row containing equally-sized image features.
- Important links
A tasteful black panel containing text links to other parts of your site.
- Rotating features
Page-wide, rotating image features linking to other content on your site.
- Site feature grid (manual)
Advertisements for other sites on nps.gov.
- Solo image promo
Just a big ol' image.
- Solo text promo
Just a big ol' text feature, with lots of aesthetically-pleasing white space around it.
Content Promo ElementThis element is automatically on every page, below the main body content, right above the page footer. You may choose to use it or not use it. It is composed of four square images that advertise other parts of your website; ideally, the content promos either relate to the purpose of the webpage, or they link to pages that touch on major themes / underpinnings for your park (or program/subject/etc).
The intent behind content promos is that you rarely change them, because they are highlighting content that is foundational for your site.
To see an example of the content promo in action, scroll to the bottom of this page.
Feature Grid (Prioritized) ElementThe example immediately below shows one possible configuration of the feature grid element.
This is a very customizable element. It can have 1 to 5 rows, and each row is made up of 1, 2 or 3 features. The ability to create a visual hierarchy is what makes it "prioritized." This element is on every homepage by default.