Special Page Types
Talk of tools of the content management system starts with page elements, but also should include mention of specialty page templates.
Most of these specialty pages can use some (or all) of the page elements described above. Sometimes there are limitations, and sometimes a special page template has only one custom element on it.
Many of these special pages are collectively called "shared content
," because they can be easily shared across various parts of NPS.gov, as well as external websites and apps thanks to the NPS application programming interface
(API). This extends the reach of our content significantly.
Every site type (park website, organization website, etc) can create news releases. Using this special page template ensures that your news shows up in the correct, consistent spot on your website; that it is shown in the NPS-wide news aggregator; and that it is available in the API to any external party that wishes to consume news coming out of national parks.
Every site can create events. Events can be tagged so that they can be created once and show up on related calendars (on your own website and/or on other sites). Pro tip: Don't just upload your park or program events as a PDF; put the information on your event calendar, which is where the public is looking for such information. PDFs are not as likely to surface at the top of search engine results
- Article instructions (NPS-only)
An Article should generally contain information that is relevant to the public in a way that crosses our NPS internal boundaries (e.g., a topic relevant to multiple parks, or related to a broad subject). Articles use a special template that allows them to be shared via listing elements on related park, subject and RLC websites.
Any author can create an Article.
- imagine Article X. This Article might detail research on black bears in parks 1, 2 and 3. Each of those parks might link to Article X (either via a simple text link, or via a listing element). Any related subject website, such as the bears subject site, might also wish to link to Article X (again, via a simple text link or a listing element).
- imagine Articles Y and Z. Article Y explores the culture of a specific Native American tribe. Article Z explores archaeology in parks within a certain geographic region, including info on the same Native American tribe. Each park which exists to tell the stories or preserve the culture of this Native American group might wish to link to one or both of these articles from relevant parts of their park websites. In addition, there might be future subject sites which also wish to list one or both of these Articles (e.g., an archaeology subject site, or a subject site specific to the Native American tribe in question).
Like Articles, People assets are a common kind of shared content. All People assets should be unique - if you intend to create such an asset, check to ensure there is not already one for that person (e.g., NPS.gov needs just one Person page about Abe Lincoln).
People assets should just sketch out the basic biographic facts of ... people. More detailed stories can then be created as Articles.
Like Articles, Place assets are a common kind of shared content. A "Place" should be unique and be about a physical location of some kind of significance. It is not necessary to create a "Place" about an entire park unit, however - just about a physical place within a park unit.
This specialized page allows you to recommend a particular activity, or Thing to Do, in a park. Things to Do should be fairly specific, and do not need to replace or replicate existing activity-based info you might already have on your website.
For example, you may have an exhaustive list of hiking trails on your website already, which is great and helps the trip-goer who wants to weigh all their options and choose some trails to hike. In addition, you could consider creating a Thing to Do that explains what trail(s) you recommend for birdwatchers in the fall, or which trail(s) you recommend for wildflower viewing in the spring. Make Things to Do that are specific and focused!
Trip Ideas are composed of Things to Do. They let you recommend an itinerary for a visitor who is going to either a particular park, or to a series of parks.