News Release

Tourism to Pictured Rocks National Lakeshore contributes $45,770,000 to local economy.

Date: September 5, 2024
Contact: Hannah Bradburn

MUNISING, Mich. – A new National Park Service report shows that 910,939 visitors to Pictured Rocks National Lakeshore in 2023 spent $45,770,000 in communities near the park. That spending supported 544 jobs in the local area and had a cumulative benefit to the local economy of $48,685,000.
“I’m so proud that our parks and the stories we tell make a lasting impact on more than 300 million visitors a year,” said National Park Service Director Chuck Sams. “And I’m just as proud to see those visitors making positive impacts of their own, by supporting local economies and jobs in every state in the country.”

“People come to Pictured Rocks National Lakeshore to learn, relax, and experience the beauty of Michigan’s Upper Peninsula - and end up supporting the US and local economies along the way,” said Superintendent David Horne “We’re proud that Pictured Rocks supports 544 jobs and generates over $45 million in revenue to communities near the park.”

The National Park Service report, 2023 National Park Visitor Spending Effects, finds that 325.5 million visitors spent $26.4 billion in communities near national parks. This spending supported 415,400 jobs, provided $19.4 billion in labor income and $55.6 in economic output to the U.S. economy. The lodging sector had the highest direct contributions with $9.9 billion in economic output and 89,200 jobs. The restaurants received the next greatest direct contributions with $5.2 billion in economic output and 68,600 jobs.

An interactive tool is available to explore visitor spending, jobs, labor income, and total economic contribution by sector for national, state, and local economies. Users can also view year-by-year trend data. The interactive tool and report are available on the NPS website. (https://www.nps.gov/subjects/socialscience/vse.htm)

To learn more about national parks in Michigan and how the National Park Service works with Michigan communities to help preserve local history, conserve the environment, and provide outdoor recreation, go to the NPS webpage for Michigan parks.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 430+ national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Learn more at www.nps.gov, and on Facebook, Instagram, Twitter, and YouTube.