What Are These Elements?
Elements grouped under the structured data heading regurgitate particular types of info entered into the structured data system by parks and program offices. (Read more about the structured data system [NPS only], if you're unfamiliar with it).
These structured data elements offer the advantage of providing information needed by visitors in a consistent way across all NPS.gov websites. Also, web authors only have to update the information in the structured data system in order to upldate the information presented in any of these elements as well as in the NPS API.
Content in each structured data element is editable only within that system, not from within our content management system. So, if you see something incorrect (or just in need of better phrasing) in one of these elements, head over to the data system to edit that info.
There are myriad structured data elements, each with a particular reason for being. Instructions for most of the structured data elements are found in one spot on the internal Digital Community site, NPS only (exceptions are linked in the table below). Visual examples of each are lower on this page.
|Element name||Brief description|
|Campground details||Parks are not required to use this element, and it may not be suitable for everyone. For many parks, however, this offers a great way to present campground info in a thorough, standardized, and visitor-friendly way. It also offers the chance to use the COPE (Create Once, Publish Everywhere) principle (NPS only).|
|Park / org contacts||This element shows your primary email and phone / fax contact info. You can configure it to just show or hide certain types of contact info (e.g., just email, or just phone, or phone and fax, etc).|
|Park / org directions||This element provides a simple, standard overview on getting to your park or organization.|
|Park entrance fees||This element briefly lists any entrance fee(s) charged at your park.|
|Park entrance passes||This element can do up to three things:
|Park / org mailing address||This element shows your general mailing address. This same data also displays in the footer of your website.|
|Park operating hours||This element pulls out the hours (and exceptions to those hours) for one or more entries in your structured data. It can call up your All Park data, your visitor center data, and/or your campground data. It can also contain a standardized link back to your Operating Hours & Seasons webpage (/xxxx/planyourvisit/hours.htm), though you won't want to use that link if you're putting this element on that page specifically. Like the rest of these structured data elements, it can go anywhere on your website.|
|Park / org physical address||An element to show your org or park's general physical address.|
|Park visitor centers||This element displays some specific information for one or more of your visitor center records, as entered in the data system.|
|Park weather||This element gives a brief overview of your weather to your visitors. Note: It is not a forecast widget, but you can link from it to your forecast (e.g., on noaa.gov, weather.gov, etc.). You can also choose whether or not to link from it to your main weather webpage.|
|Park basic info||The Basic Info page allows parks to share and link to the information that visitors frequently reference during trip planning. The Basic Info link in the utility navigation ensures that this information is never more than one click away, as circled in the screenshot below.|
|Parking Lot Data||An element that shows data about one or more parking lots. You'll input the parking lot data (e.g., number of spaces, dates of operation, etc) in the structured data system, and then use this element to display that data on any page(s) of your choosing. You can also show predicted occupancy data (e.g., hint at how busy a parking lot usually is at various times of day / days of the week!)|
Campground Details ElementThis element returns many details for a given campground, laid out in a concise way (which is also mobile friendly). Making use of this element helps standardize the way NPS presents certain kinds of information about our campgrounds, such as what types of sites are in them, what amenities are available, etc.
Parks are not required to use this element, but the digital team in the Office of Communications strongly recommends doing so.