Partner Communication Guidance

Note for visitors:

These resources are designed for National Natural Landmark (NNL) site owners and managers. If you want to learn more about NNLs, please visit the National Natural Landmarks homepage. 

We love celebrating the longevity and enduring value of National Natural Landmarks! This toolkit includes tools and ideas to help you connect with your visitors, celebrate site anniversaries, and share your successes.

Outreach Materials

The NNL Program has created a variety of outreach materials to help educate visitors on the diversity, science, and the value of landmark sites.

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Reach out to NNL Program staff to receive any of the materials below.

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• NNL Program Brochure – Overview of NNL Program, designation, and sites.

• Underground World Brochure – Learn all about cave types and cave wildlife with fun activities for kids.

• Geologic Time Scale Poster – An illustrated guide to Earth’s history featuring fossils found in NNLs.

• America’s Treasures Activity Booklet – Highlights a variety of NNLs with activities for kids.

• NNL “Natural Treasure” Interpretive Panel – Designed for use with the bronze NNL plaque or as a stand-alone display. This panel shares why your site matters and explains the partnership with the NPS. Contact NNL Program staff for a high-resolution digital file or physical version of the panel.

Downloadable Outreach Materials

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  Illustrating Our Natural History

  A downloadable art series highlighting natural features found in National Natural Landmarks.

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  Prehistoric Life Coloring Sheets

  Printable coloring sheets featuring prehistoric animals discovered at National Natural Landmark sites.

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  National Junior Ranger Programs

  Downloadable national theme Junior Ranger books, many of which highlight natural resources like caves, night skies, paleontology, and more!

NNL banners and program materials were part of Cranberry Glades Botanical Area NNL's 50th anniversary displays.

Celebrate Anniversaries

Milestone anniversaries, especially 50-year (golden) anniversaries, are a great way to spotlight your site and connect with visitors!

Each year, the NNL Program features golden anniversary sites on our website. We also offer a customizable 50-year anniversary logo. Interested? Contact us to create a logo for your site’s celebration.

Spread the Word

Here are some easy ways to share your site’s story and connect with the broader NNL community:

• Share photos, events, and stories on social media using #NationalNaturalLandmark

• Tag posts with @NatureNPS (NPS Explore Nature) on Facebook, Instagram, or X

• Add a link to the NNL Program website from your site’s webpage

• Promote Conservation at Home opportunities to engage your audience online

• Distribute printed or downloadable outreach materials

• Contact us to include your site’s successes in our annual Landmark Highlights report

NPS Communications Toolkit for Partners

The NPS Communications Toolkit for Partners offers ideas for partners to engage with NPS communications initiatives. It includes:

• Ideas for engaging with NPS messaging

• Tools for social media and outreach

• Access to Introductory Training for NPS Communicators and Partners

NNL Partnership Toolkit Homepage