NPS Communications Toolkit for Partners

During the NPS Centennial, the National Park Service and partners across the country successfully aligned our communications and messaging across the broad parks community. Previous servicewide initiatives such as Civil War to Civil Rights and the 50th Anniversary of the Wilderness Act are similar examples. Each offered the NPS and partners the opportunity to bring broad public attention to important stories and places. This area of the Partnership Toolkit offers ideas for partners to engage with ongoing and future NPS communications initiatives.
Ranger uses a laser pointer to highlight stars in the sky.

NPS Monthly Themes

Each month, the parks community joins together to highlight compelling aspects of our work.

A small child fishing with an adult along a shoreline with trees in the background.

2018 Mini-Campaigns

These “snack-size” communications initiatives are great opportunities to engage around unique moments.

A wooden footbridge crosses a wide river under a blue sky.

Rivers & Trails 50th

#FindYourWay for the 50th anniversary of the Wild & Scenic Rivers and National Trails System!

Large Find Your Park hashtag sign in a city park with people dancing behind it with umbrellas.

Find Your Park

The Find Your Park invitation is continuing beyond the centennial. Here are tools, resources, and information to help you join the fun!

National Park Week
Celebrate parks and public lands during National Park Week from April 20 through April 28, 2019!

Honoring Dr. Martin Luther King, Jr.
Beginning in April 2018, as the nation observes the 50th anniversary of the assassination of Dr. Martin Luther King, Jr., parks, NPS programs, and partners are invited to honor Dr. King’s legacy through acts of service and kindness.

Other helpful information:

  • Send us your content ideas for the Green & Gray Report (the NPS weekly communications e-newsletter) and for the Partnership website!
  • In the NPS News area, there is in-depth information about key hot topics.
  • See NPS news releases here.
  • See DOI news releases here.
  • Feel free to reach out to your park, a regional office, or the Washington Office of Communications if you have questions or need more information.

Last updated: August 24, 2018