Prospectus for Retail, Food and Beverage, Parking and Other Services Issued

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Date: October 1, 2015
Contact: Maureen McGee-Ballinger, 605-574-3115

KEYSTONE, SD: The National Park Service (NPS) issued a Prospectus on September 29, 2015, for a concession contract for food and beverage, retail, and parking at Mount Rushmore National Memorial.

This Prospectus describes the existing business operations and the future business opportunities for the facilities and services required by the Service, and the terms and conditions under which the NPS will award the concession contract. The Service is conducting this solicitation in accordance with the National Park Service Concessions Management Improvement Act of 1998 (P.L. 105-391) as implemented by the Service in Title 36 of the Code of Federal Regulations (CFR) Part 51.

The world-renowned image of four U.S. President’s faces etched into granite serves as an inspiration to artists, engineers, military, and the public. Over the past ten years, more than twenty million people have taken the pilgrimage to experience the patriotic grandeur of Mount Rushmore National Memorial, located in the scenic setting of the Black Hills of South Dakota. The NPS depends on its concessioners to meet the needs of over two million guests annually.

The new contract will be for a term of 10 years. The Service notes the new contract will include enhancements to improve visitor access to food and beverage services and the flow of visitor traffic during peak periods in the restaurant and gift shop. Parking rates will be reduced to $10.00 for cars, RVs, and motorcycles for the life of the contract, and will be valid for one year from the date of purchase. In addition, the new contract requires a 50% senior discount and a 100% active U.S. military discount on standard parking rates. The rate will be $25.00 for educational buses, and $50.00 for commercial buses, valid for 24 hours.

For additional information or questions, the prospectus is available on the NPS website at For more information about the park, please visit Mount Rushmore National Memorial’s official website at or call (605) 574-2523.

Last updated: January 13, 2016

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Mailing Address:

13000 Highway 244
Building 31, Suite 1

Keystone, SD 57751


(605) 574-2523
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