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Module 110: Visitor Needs and Characteristics

Curriculum Components
The following curriculum components outline the developmental learning elements for this module. From these outlines, 1) employees and their supervisors can determine learning needs and strategies, 2) instructors can develop sessions and lesson plans. Each component also contains a list of useful references and developmental activities.

Objectives
At the end of this module, learners will be able to:

  • Explain how and why visitor perspectives vary and have changed through time, and why interpretation must respond to these changing dynamics;

  • Use basic understanding of audience perspective to create inclusive interpretive efforts to reach a wider range of audiences;

  • Recognize the importance of quality visitor experiences, in any appropriate use, in establishing stewardship principles.

Topics

Value of constituency building in the NPS (such as: Mather/Albright efforts); value of multiple perspectives (and multiple truths and meanings) in furthering the protection and enjoyment of NPS resources; other topics, such as:

Understanding diverse values, beliefs, and cultures;
Reading your audience;
Diverse mental and physical abilities of visitors;
Understanding park communities (local, NPS, visitor, national, international);
Demographic trends (age groups, accessibility issues, ethnic groups);
Sources of information about audiences;
Basic social science theory;
Characteristics of a quality visitor experience.


Audience
All Entry Level Park Rangers. Also directed to other NPS staff with public interpretation responsibilities in National Park areas. Included are cooperating association employees and managers, volunteers performing interpretation and information services, and park concession and other partner employees performing interpretation and information services.

Delivery
Self-study; video materials; servicewide class for all new employees; cluster level course; directed readings.

Target
Within first year of appointment.

Editor: STMA Training Manager Interpretation

 
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