Incentives
A GUIDE TO THE FEDERAL HISTORIC PRESERVATION TAX INCENTIVES PROGRAM FOR INCOME-PRODUCING PROPERTIES
Program Essentials Application Basics The Review Process Meeting the Standards for Rehabilitation Avoiding Incompatible Work

Historic Building Exterior: Storefronts

Storefronts

The storefront is usually the most prominent feature of a historic commercial building, playing a crucial role in drawing customers and increasing business. It is not surprising that the storefront is the feature most commonly altered in a historic commercial building. Many alterations have completely changed or destroyed the distinguishing features that give the storefront its historic character. Appropriate new designs for missing or substantially altered storefronts must take into account remaining historic elements of the storefront and the relationship of the storefront to the historic design elements of the façade above.

To meet the Standards for Rehabilitation, the storefront should:

  • Preserve significant historic materials and features.
  • Preserve the historic character of the storefront and overall building.

Basic guidance for designing a storefront that meets the Standards when historic features are missing includes:

Functional and decorative features of historic storefronts, such as display windows, signs, doors, transoms, lower window panels, and cornices should be identified and preserved in a rehabilitation project. Photo: NPS files

Retain and preserve remaining functional and decorative historic features, such as display windows, signs, doors, transoms, lower window panels, and cornices.

Pay close attention to the historic proportions of the storefront and how the individual architectural elements relate to each other, such as the height of transoms, amount of window glazing, width of columns or pilasters, recessed primary and secondary entrances, and lower window panels. Photo: NPS files

Storefronts constructed throughout a building's history may have gained significance in their own right, such as this 20th-century storefront on an older building. This storefront should be retained. Photo: NPS files

Retain later storefronts that have acquired significance.

Storefronts constructed throughout a building’s history may have gained significance in their own right, such as this 20th-century storefront on an older building. This storefront should be retained. Photo: NPS files

 

<three photo series> Evidence uncovered during investigations may help provide the necessary documentation to design an appropriate storefront. The storefront on a late 19th-century cast iron front building had been severely altered.  When the existing signage was removed, evidence of an early prism glass transom was found. A new compatible storefront will be designed incorporating this feature. Photos: NPS files

Replace deteriorated or missing features based on remaining physical evidence.

Identify the remaining physical evidence. Use this information to determine the size and pattern of transoms and location of the historic entrances. Evidence uncovered during investigations may help provide the necessary documentation to design an appropriate storefront.

The storefront on this late-19th century cast iron front building (left) had been severely altered (right, above). When the existing signage was removed, evidence of an early prism glass transom was found (right, below). A new compatible storefront will be designed incorporating this feature. Photos: NPS files

When the use of the building changes from commercial to residential, the large display windows still need to be retained. To provide privacy, shutters recessed behind the display area, simple curtains, or interior blinds may be considered rather than altering the existing historic storefront. Photo: NPS files


Preserve the storefront’s character even when there
is a new use on the inside.

When the use of the building changes from commercial to residential, the large display windows still need to be retained. To provide privacy, shutters recessed behind the display area, simple curtains, or interior blinds may be considered rather than altering the existing historic storefront.
Photo: NPS files

Avoiding Incompatible Work: Historic Building Exterior: Storefronts (cont'd)

National Park Service