News Release

National Park Service Selects Price Lake Boat Rentals to Operate Visitor Services at Price Lake

Photo provided by Price Lake Boat Rentals, Inc.

News Release Date: February 26, 2026

BLOWING ROCK, N.C. — The National Park Service selected Price Lake Boat Rentals, Inc. to operate visitor services at Price Lake on the Blue Ridge Parkway under a 10-year concession contract. Price Lake Boat Rentals is the current operator, providing boat rentals, snacks and firewood sales on the Parkway since 2013. 

Price Lake is located near Blowing Rock, NC, on the Blue Ridge Parkway at milepost 297, and is part of the 4-200-acre Julian Price Memorial Park. In addition to boating and fishing on Price Lake, the location provides hiking trails, a campground and a picnic area.  

Price Lake Boat Rentals is a small, family-owned business with a long history on the Blue Ridge Parkway and a commitment to preserving and protecting its resources. Boat rentals include canoes, stand up paddleboards, single kayaks, tandem kayaks, and fishing kayaks. For more information, visit www.pricelakeboatrentals.com. 

Concession contracts across the National Park Service provide important services that visitors seek while traveling the Parkway and are critical to ensuring a positive visitor experience. This new contract was awarded through a competitive selection process. 

www.nps.gov