12. Railroad promotion of Yosemite National Park took many
suggestive and colorful forms. Posters and brochures, for
example, commonly featured Gibson Girls, such as this young
woman on skis, ca. 1910. The fanciful imagery aside, note the
emerging attention to winter sports as a means of lengthening the
normal travel season. Courtesy of the Yosemite National
Park Research Library.
13. As an evocative symbol of Yosemite,
Half Dome has no equal. Literally scores of commercial artists have
featured the landmark. This brochure cover, ca. 1910, is a striking
example of the use of Half Dome's special qualities for advertising and
promotion. Courtesy of the Yosemite National Park Research
Library.
14. Whether natural or artificial,
Yosemite's renowned attractions lured advertisers eager to promote their
products through the powers of association. In 1920 the Horseshoe Route
featured Inspiration Point and the Wawona Tunnel Tree. Courtesy of
the Yosemite National Park Research Library.
