15. Yosemite Valley's celebrated
firefall inspired a most colorful produce label, ca. 1930. Courtesy
of the Yosemite National Park Research Library.
16. Campaign to market Camp Curry
generally highlighted its many amusements and diversions, none of which
proved more popular than evening displays of the firefall. Courtesy
of the Yosemite National Park Research Library.
17. By the early 1930s, concessionaire
efforts to identify Yosemite National Park as a destination resort
included special promotions of skating, skiing, and organized winter
sports. Courtesy of the Yosemite National Park Research Library.
