Modern Era

A woman in bright orange shares green plant leaves from baskets with three young students in polo shirts.
Each year students learn Virgin Islands history and shared culture at the annual Folklife Festival.

NPS Photo

Preserving our Culture and Welcoming Visitors

After the founding of Virgin Islands National Park in 1956, St. John bustled with visitors flocking to the island's warm waters and unspoiled tropical forests. Soon the island was a well-established tourist destination.

Even as tourism grew, the residents of St. John passed down their island cultural traditions. They have fought to keep what makes the island unique and the culture fascinating. As you visit the island today, keep your eyes open for cultural experiences! Watch local craftspeople show their talents. Hear local music, and see glimpses of the past at each turn.

Keep local cultural traditions alive during your visit:

  • Greet others with a cheerful "Good Day"
  • Be sure to wear a cover up when outside of beach areas
  • Visit with curiosity--ask about local dishes or the stories behind art and traditional trades

Last updated: March 21, 2022

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Contact Info

Mailing Address:

1300 Cruz Bay Creek
St. John, VI 00830


340 776-6201
Headquarters/Visitor Center phone contact Information.

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