NPS Servicewide Themes

Each year, the National Park Service organizes a series of servicewide messaging themes to highlight the depth and breadth of the more than 400 parks and dozens of NPS programs at work in communities across the United States. National in scope, the themes are designed to engage parks, NPS programs, partners, and the public across the country in shared messages illustrated by the remarkable places and stories in our care. The themes are mostly organized by month, but we often have campaigns around special moments each year.

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January: Plot Your Path & More Themes

A new year, new goals, and new adventures await. Plot out your park’s or program's experiences for the year and how you plan to achieve them while also staying flexible to whatever you may encounter along the way.

February: Black History Month & More Themes

During Black History Month, we will reflect on more than 400 years of Black history and heritage in parks and communities across the country. What can national parks, programs, and partners contribute to conversations about Black representation, identity, and diversity?

March: Women's History Month & More Themes

Looking beyond the 19th Amendment centennial, we will highlight the ways women have been and continue to be trailblazers, pioneers, innovators, and leaders in their fields.

April: Connected Conservation & More Themes

During National Park Week and all month long, let’s share the ways that we are all connected through a common goal of conservation and how these relationships lead to successes.

May: Asian American and Pacific Islander Heritage Month & More Themes

We will commemorate Asian Pacific American Heritage Month, paying tribute to the generations of Asian Americans, Native Hawaiians, and Pacific Islanders who shaped our nation's history—and who were shaped by it.

June: Health for All: Recreation in the Great Outdoors & More Themes

As people head out to recreate (responsibly!) in the great outdoors, let’s share the opportunities for getting outside and health benefits of spending time in national parks and in their communities.

July: Promise of America & More Themes

From Knife River Indian Villages to Castillo de San Marcos, Jamestown, Independence, Gateway Arch, Selma to Montgomery, and so many others, national parks bring to life the story of America. This month, we will explore the founding ideals of our democracy and how succeeding generations have endeavored to shape the American identity around the promise of those concepts and aspirations.

August: Park Scrapbook & More Themes

As the National Park Service celebrates its 105th birthday on August 25, what memories we would include in our scrapbook? What can our visitors, partners, and friends use to piece together their own park memories?

September: Hispanic Heritage Month & More Themes

Celebrating Hispanic Heritage Month (September 15–October 15) all month, we will explore how parks, programs, and partnerships commemorate achievements, contributions, and cultural heritage of Hispanics and Latinos.

October: Park Palettes, Storyboards, and Cadences & More Themes

National parks inspire creative expression. How can we use the arts—visual, musical, literary, and more—to express our connections with national parks?

November: Native American Heritage Month

For Native American Heritage Month, we will explore the heritage, culture, and experience of Indigenous peoples both historically and in American life today.

December: "Parked" at Home

The concept of “home” means something different to each of us. Let’s help people explore ways to stay connected with parks through virtual experiences and at-home and in-community activities when they can’t be at a national park every day of the year.

Last updated: September 22, 2021