Proceedings

Cover

Contents

The Field Of Education In The National Parks

The Educational Program And Its Place In National Parks Administration

Museums In The National Parks

Planning A Park Museum

Museum Technique

Administration Of Park Museums

Nature Trails

Exhibits In Place

Guiding In The National Parks

Lectures In National Parks

Scientific Aspects Of The Park Protection Program

The Research Program In The National Parks

Use Of Recorded Scientific Data

Research Reserves

Publications

Libraries In The National Parks

Photography And Visual Education

General Administrative Problems

Proceedings Of The First Park Naturalists' Training Conference Held At Educational Headquarters, Berkeley, California: November 1-30, 1929

PUBLICATIONS

ANNOUNCEMENTS, PROGRAMS, POSTERS, ETC.

By C. A. Harwell

The park naturalist is responsible for making a schedule of all educational activities to be carried on by his department. The schedule is the connecting link between personnel and programs. It should be well planned. A good program needs to be more than planned. It needs to be "put over" to park visitors. Here the park naturalist must function as director of a sales campaign. Perhaps the staff themselves are the first ones to be convinced regarding some service projected. A careful program of advertising must be worked out. The park naturalist needs ingenuity to produce attractive yet accurate announcements and publications necessary. Typewriter, mimeograph, inks and materials for making posters are essentials. Access to a printing plant is desirable. The following represent some of the material to be presented:

1. A schedule covering the regular trips, lectures, Museum hours and other service should be made in advance for the entire summer and posted at all points where such information would be desirable.

2. A weekly schedule for staff, noting special features and variations from the season schedule is essential.

3. A weekly announcement of service in attractive setup for interested park visitors is desirable. These should be handed to visitors at checking stations and should be marked "take one" at all information desks.

4. Posters for bulletin boards, hotels, camps and museum display setting forth some particular service from time to time are most desirable. Photographs of activities with suitable titles and inscriptions make good posters.

Whatever we put out needs to be carefully done. Our work is judged by the way we advertise it. Time should be set aside for this important work. Bulletin boards must be kept up to date and all notices circulated systematically and regularly.

Continued >>>

Last Modified: Mon, Oct 31, 2002 10:00:00 pm PDT
http://www.cr.nps.gov/history/online_books/proceedings/proceedings15b.htm