Chapter Twelve:
Self-Interest and Environment
Any resource open to everyone is eventually
destroyed. So in 1968 Garrett Hardin, a professor of human ecology at
the University of California, Santa Barbara, addressed the futility of
pleading for voluntary self-restraint to protect the environment. Such
appeals, he noted, impress those individuals with a real sense of social
responsibility but fail to sway anyone intent on maximizing personal
gain. The result is the tragedy of the commons, the inevitable
overexploitation of collectively held resources in the relentless
pursuit of economic self-interest. [1]
Extending that thesis to Yosemite, Professor Hardin
argued that perhaps access should be denied to anyone unwilling to walk
the prerequisite distance for ensuring that the park would not be
overused or overdeveloped. [2] Although
labeled as elitist, the idea did have broad appeal, especially among
preservationists, who considered resource conservation to be the only
legitimate purpose of national parks. [3]
Development in any form was therefore illegitimate, if only for the
reason that structures, roads, and everyday services were commonplace
throughout America, whereas Yosemite was one of a kind. There had
evolved, in either case, the unwritten standard that whatever Americans
could do elsewhere in the country should not become common practice in
national parks. Further bearing on Professor Hardin's thesis, setting
priorities for conservation required that every interested party, from
government officials and visitors to park concessionaires, give up
insisting that access standards should be self-determined and thereby
begin reassuring that Yosemite's role as a natural sanctuary would be
enhanced.
Once more the issue hinged on the fundamental duality
in park legislation, legal sanctions that provided, in effect, that
Yosemite be managed for both private profit and resource conservation.
Self-interest and the public interest (however defined) went hand in
hand. But was coexistence realistic? Historically, the behavior of park
concessionaires especially had suggested the many possibilities for
serious contradictions. Regulated or not, concessionaires as a group had
put profit ahead of preservation. As businessmen, they sought expansion,
not only of facilities but also of saleable visitor services. Amusements
were labeled "needs" and not merely luxuries. More often than not the
subterfuge worked, allowing concessionaires to distance themselves from
their own intensive campaigns for increased park development. The
hostility of preservationists was all the more reason not to label the
profit motive for what it was but instead, feigning concern for the
environment, to plead again that meeting the demands of expansion was
done only with considerable reluctance and, to reemphasize, at the
insistence of the public.
If any single commodity ever sold in Yosemite cast
doubt on the sincerity of that argument, most certainly that commodity
was alcohol. Hardly had the first tourists begun arriving in the valley
when tent saloons started popping up alongside popular overlooks and
trails. [4] As we have seen, the artist
Charles D. Robinson was among the more notable Yosemite publicists who
labeled its bars as "necessities." The military later disagreed and for
a time restricted the sale of alcoholic beverages to drinks by the glass
in hotel rooms or with meals only. The return of civilian control in
1914 presaged another brief period of general sales; soon afterward,
however, all sales were banned. [5]
National prohibition, imposed in 1919 by the Eighteenth Amendment to the
Constitution, effectively sealed the debate for the next decade and a
half and, in the process, clearly reinforced the Interior Department's
earlier decision to halt all liquor sales in national parks.
With the repeal of national prohibition in 1933,
there was an opportunity to review, at the very least, the advisability
of resuming the sale of alcoholic beverages in public parks and refuges,
in effect requiring visitors to ask of themselves beforehand whether or
not bringing liquor in was worth the inconvenience. It would be just one
more thing to worry about, just one more thing to carry. Yet the
question had hardly been asked when the ban on sales was lifted.
Although obviously pleased, concessionaires once more found it expedient
to hide their support behind the standard words of subterfuge, insisting
again that public demand was the chief source of persuasion.
It remained for Don Tresidder, the president of the
Yosemite Park and Curry Company, to lift that legerdemain to new heights
in a lengthy memorandum dated June 20, 1934. "We wish to state
emphatically," he began, "that this Company is not going into the liquor
business with the intention of developing a trade that will be as
profitable as possible." The remainder of his two-page document
continually underscored that promise, indicating that although
prohibition in national parks had just been repealed, his company
intended to forbid anything suggestive of promoting alcohol consumption.
To the contrary, the sale of alcoholic beverages would be kept strictly
low-key and tastefully conservative. [6]
As of 1988 there were thirty-five outlets in Yosemite
National Park selling beer, wine, or liquor, twenty-three of those
outlets on the valley floor alone. [7] The
Yosemite Park and Curry Company further promoted sales through modern
bars, expansive shelf displays, and various types of advertising,
including using company-operated buses and tours to point out the
location of lounge facilities. Quite obviously, sometime in the fifty
years following Tresidder's memo, his promise had been completely
scuttled.
The point again was that Tresidder himself had laid
the foundations for the swift and total abandonment of his promise. In
retrospect, his memorandum of June 20, 1934, was simply the standard
attempt to shift responsibility for a decision that he too so visibly
wanted and supported. External pressures, he implied, had forced
the decision on him. Indeed it was "not without some misgiving" that he
had agreed to the "experiment." And so he continued to plead for
sympathy and understanding. "It is believed that an intensive and
aggressive selling of liquor would jeopardize the goodwill which has
been built up among our guests and in the end would have a disastrous
effect on our investment in hotels, transportation, etc.," he wrote,
further underscoring his commitment to a wholesome park environment. "We
have sought to provide facilities under such conditions that families
with children would feel free to live in tents or open quarters without
fear of being molested or exposed to many undesirable elements and
practices found in large cities." [8]
Then why had the Curry Company even agreed to allow
this "experiment"? Opening his memo with the punch line to his
subterfuge, Tresidder answered that the company was simply responding
"to a recognizable public demand on the part of our guests and upon the
written authority of the Secretary of the Interior, who has sole and
exclusive jurisdiction." Any fault, in other words, lay entirely
elsewhere. Again the company was merely satisfying the "public demand"
and, by implication, the wishes of a senior government official. The
ideahence the responsibilitybelonged to someone else. If,
therefore, through the sale of alcoholic beverages Yosemite slipped
under greater influence from "undesirable elements and practices found
in large cities," no one could blame the Yosemite Park and Curry
Company, including its president, for also being party to the
prerequisite self-interest perhaps responsible for that result. [9]
Barely another year elapsed before Tresidder revealed
his true sentiments regarding alcoholic beverages. On July 13, 1935,
Superintendent C. G. Thomson reported privately to the director and the
park advisory board that a "new drinking room" had just been completed
on the second floor of the Ahwahnee Hotel. The company had "tried to
achieve a convivial atmosphere" with a decor suggesting the gold rush
period of 1849. And that, in Thomson's view, was inappropriate. "It
strikes me as a false note," he declared. "In my opinion, it is a
decided let-down in the Ahwahnee atmosphere, and out of place in a
national park." Even more to the point, it was his distinct "impression
that we were to serve liquor merely as a simple service to the public,
but not to accentuate it in any way." That indeed had been Tresidder's
manifesto the previous year. "No special emphasis should be placed upon
it," he had pronounced in his memo, further warning company employees
that "merchandising alcohol" was to be conducted "in the same manner"
that the company used to "sell canned goods or other items." For
example, he added, "no window displays or alluring showcase displays
will be permitted." Rather, everyone was to be on notice: "Any employee
seeking to promote the sale of liquor beyond meeting the legitimate and
unsolicited quests of our guests will be considered to have violated the
clearly defined policy of this Company." [10]
Tresidder, of course, did not fire himself for
approving the construction of the El Dorado Room, even though, as
Superintendent Thomson noted, the room did seem purposely designed "to
compete with the rash of 'cocktail lounges' ... in many hotels in
California." Because building the bar was "an interior change" it had
not at the time required Park Service approval. [11] It had, however, most certainly required
Tresidder's. Thomson, meanwhile, left no doubt that had the decision
been his alone he would not have allowed the El Dorado Room
addition.
The incident graphically symbolized the manner in
which the manipulation of self-interest tended to compromise Yosemite's
distinctiveness as an uncommon resource. Tresidder's memorandum of June
20, 1934, was just another clever ruse, another purposeful attempt to
deflect potential criticism even as the Yosemite Park and Curry Company
moved forward with plans to promoteand not simply
providealcoholic beverages. The kinds of limitations to be imposed
on any products or services was an issue that few but preservationists
had honestly addressed. Yosemite, accordingly, still wavered between
preservation and civilization, with the latter still winning out in
practically every telling respect.
For those in the postwar era who considered
visitation itself a threat to Yosemite's scenic and biological
resources, the park's first moment of truth came on December 31, 1954,
when total visitation for the preceding calendar year stood at 1,008,031
people. It was but a few months short of a century since James Mason
Hutchings had brought the first party of tourists to Yosemite Valley in
1855. Yet just thirteen years later, in 1967, the figure stood at two
million and was rapidly climbing. Only twenty more years were needed to
top three million visitors annually; the estimate in 1987 was 3,244,512,
bypassing the previous year's estimated total of 2,982,758 by a whopping
margin of 261,754 people. [12]
The lingering reaction among preservationists was one
of vindication mixed with deep regret. Protection's first outspoken
prophet, Frederick Law Olmsted, had predicted, in 1865, precisely the
future that Yosemite was now experiencing. Ansel Adams added to
Olmsted's interpretation. "When there was a vast reservoir of
wilderness," he wrote to David Brower, "when areas such as Yosemite were
difficult of access, there was a different kind of visitor; he came
primarily for the experience of the place" and, even more
significant, "was willing to sacrifice certain comforts and undergo
considerable difficulties to gain this experience." Suddenly development
in Yosemite National Park attracted every kind of individual, not just
people resigned to discomfort in the best interest of preservation.
So-called services had also become "more general" as the character of
visitors had changed. Among those "services" were more and more
"entertainments" intended by park operators "to cover a wide and often
unjustified range" of public whims and desires. The result, Adams
concluded, was "a 'resort' enterprise to which people are attracted for
other reasons than the simple experience of the Natural Scene." [13]
In Adams's estimation the fault resided in park
management, both public and private. "I know the perfidy of the Company
and the weakness of the Park Service as you will never know them," he
had already confided in 1952 to his Sierra Club colleague William E.
Colby. "You would be shocked if you knew how many times you have been
duped by a smooth protestation of virtue on the part of the operators
and the weak acquiescence of the Government people." Such were the harsh
opinions that often undermined reformers' efforts. "Not many of the
individuals in the Park Service have the vision and imagination to grasp
what is actually happening," Adams remarked five years later in his
letter to Brower, still refusing to back down. "One situation begets
anothera rapidly ascending curve of exploitation and 'development'
has now brought Yosemite to the brink of disasterand the
insensitivity in evidence here threatens to spread to other Parks." [14]
His list of management failures was seemingly
endless. "There is no excuse for typical urban installations in
Yosemite," he began. "I am in complete agreement with the idea of
removing from Yosemite ALL unnecessary operations, buildings and
activities." First among them was camping. "Sympathetic as I am to such
an experience, I simply do not see how camping on the floor of the
Valley can be long continued without hopelessly affecting its appearance
and mood." Yet the elimination of camping should be just the beginning.
"People, things, buildings, events, and evidence of occupation and use
simply will have to go out of Yosemite if it is to function as a great
inspirational natural shrine for all our people. That means me, you,
hotels, stores, bars, shopseverything but the barest service
necessities." [15]
Adams noted, for comparison, the distinction between
Yosemite and the National Gallery of Art, both public institutions
supported by Americans. The gallery's "attendance has been...
goodbut the important fact is that the attendance is based solely
on Art and the basic attraction of ART, and not on dances, bars, movies,
nightly firefalls and vaudeville, swift roads, super-comfortable beds
and adequate food, coca-cola stands, 'dude' rides and atrocious curios."
The National Gallery "serves [only] those who wish to attend for
the purpose of getting experience in art. Why cannot the National Parks
be planned and operated along the same logical lines?" [16]
What one million visitors foretold for Yosemite was
the difficulty of substituting logic for historical self-interest. To be
sure, Ansel Adams himself was part of the complex entanglement that
affected every rationale for resisting decisive changes in the park's
management or infrastructure. Simply, tradition was not that easy to
erase. "I may be guilty of a contradiction of my own principles," he
finally confessed, "in continuing to support the Christmas Bracebridge
Dinner at the Ahwahnee Hotel." Writing years later in his autobiography,
he still had no illusions that the event had not originated in pursuit
of the profit motive. "The winter season was always slow for the
concessionaires; tourists were almost nonexistent. To increase
visitation Don Tresidder, the president of YPCCO, began a program of
winter sports." In 1927 Tresidder further "suggested a theatrical
Christmas dinner at the Ahwahnee as a key focus for family winter
vacations." Two years later he asked Adams to direct the entire affair,
with the help of an architect, Jeannette Spencer. Adams agreed,
"provided we could make it professional in concept and performance." The
result was a Yuletide pageant, "an account of an English squire's
Christmas entertainment," modeled after Washington Irving's Christmas
at Bracebridge Hall. [17]
Clearly, no importation into Yosemite Valley could
have been more foreign or artificial. The point was that this
particular display of artificiality was Ansel Adams's own. "I plead
guilty to this," he further confessed to David Brower. He nonetheless
still excused himself. "Elements of art can be logically associated with
the elements of the Natural experienceboth concern the spirit and
the emotions." Even on the eve of his death in 1984 his opinion was
unshaken. He wrote in his autobiography, "I feel a certain pride about
the Bracebridge; its aesthetics and style directly relate to the
emotional potential of the natural scene." [18] Just paragraphs earlier he had admitted
that increasing visitation was Bracebridge's true intent; suddenly all
that seemed forgivable because he, and not the Curry Company, had
designed the event.
Could this be the same Ansel Adams who had described
the Curry Company as perfidious and the Park Service as weak just
because neither had embraced his reasoning that Yosemite Valley should
be restored by strict limitations on visitation and development? Here
was the critic himself making a case for his opponents, arguing that not
all development was necessarily intrusive or inappropriate. "As long as
the Ahwahnee exists," he wrote, further conceding that point, "it offers
the opportunity to express certain events of a definite spiritual
character." Put another way, without the Ahwahnee there would be no
special meaning to the Bracebridge Dinner, no grand stage on which
Adams's proud creation could be played out to the fullest. The Ahwahnee
"also, unfortunately, supports evidences of advanced urbanism which
create a dichotomy in the Yosemite scene," he immediately added, still
obviously wrestling with his original concern. [19] Then which was it to becomplete
naturalness in Yosemite Valley or just enough urbanization to allow for
Bracebridge?
In microcosm, the emotional tug-of-war of such a
dedicated and outspoken preservationist was very telling evidence of the
power of inconsistency. Faced with the thought of losing a Yosemite
tradition so dear to his heart, Ansel Adams too was forced into
rationalizing why he had diminished his lifetime scale of values. That
very lapse in fortitude was precisely what Frederick Law Olmsted had had
in mind when he wrote in 1865 of the need to adopt strict rules of
conduct that would, without compromise, govern every park visitor. Ever
since Olmsted, the search for those proper rules of conduct had been
Yosemite's historic and endlessly debated challenge. Finally affected by
the presence of Olmsted's predicted "millions," that search had indeed
become all the more difficult. Ansel Adams was just another example of
the futility of asking for commitment without effective coercion. For
Adams, it was also too easy to slip into the comfortable excuse that
whatever existed in one's own name was somehow legitimate, whereas
developments and activities proposed by others were strictly
impositions.
Olmsted's admonishment was to treat everything as
impositions, unless something had originally been part of the natural
scene. Otherwise the danger arose of accepting development itself as
natural, further imposing layer upon layer of artificiality over the
landscape. Garrett Hardin said it differently, but his conclusion was
much the same. The acceptance of change need not be total; it need
simply be present. The only way out of the tragedy of the commons was
universal coercion. Everyone must accept the same standard, or the
standard would fail. [20]
So Ansel Adams, whatever the purity of his motives,
had succumbed to the very kind of inconsistency that was so easily
turned around into defense for greater park development.
Historically, the potential for inconsistency had resided in hundreds of
visitors, then thousands, then hundreds of thousands. Now, for the first
time, those inconsistencies might be expressed in the millions. Soon, it
followed, more evidence would appear supporting Olmsted and Hardin,
suggesting that the mere possibility of increased compromise would in
fact erode whatever remained of the nation's commitment to protect
Yosemite, "inalienable for all time."
On August 7, 1945, Newton B. Drury, the director of
the National Park Service, challenged the Yosemite Advisory Board to
address the issue of park development head on. "I should like the Board
to consider particularly the possibility of moving as much as possible
of the Government facilities out of the Valley," he wrote. "I should
also like," he added, "the Board to give serious consideration to the
proposal of eliminating Yosemite Lodge, broadening the range of service
at the Ahwahnee, and eliminating the resort-type entertainment featured
at Camp Curry, thereby reducing the tourist impact on the Valley Floor."
To compensate for those services and facilities removed from the valley,
he endorsed the proposal to "build up the facilities at Wawona, or at
Big Meadow," on the southwestern and western borders of the park,
respectively. Here could be located "the entertainment and other resort
features that might be considered a normal part of the life of a
community whose activities are based on desires other than those of
seeing and enjoying the natural features of the Park." [21]
Thus Drury set the theme for the next forty years of
park planning and debate. The following June he acknowledged receipt of
the Advisory Board's report and noted his disappointment that it in fact
disclosed "no opportunity for the elimination of activities and the
removal of the accompanying facilities from Yosemite Valley." He
suggested more review again to determine if "specific activities of both
the Government and the Concessioner" should be moved to a location other
than Yosemite Valley proper. "It might be expected," he conceded, "that
there would be some loss of efficiency, or a small increase in operating
costs." Those possible drawbacks, however, "should be balanced against
the benefits that would accrue in decreasing the congestion on the
Valley floor." [22]
Superintendent Frank A. Kittredge was most
sympathetic, writing his own lengthy memorandum to the regional director
and stressing the commercialization of Camp Curry. Visitors historically
had found Camp Curry to be "delightful, homey, and wholesome," he
remarked, appealing to the family values of an earlier age. Then the
major concessionaires were consolidated in 1925, after which "the
previous gradual increase in tents was pyramided," under the auspices of
the newly formed Yosemite Park and Curry Company. As a result, a
widening area "not intended for great numbers [of people] was stretched
out at the foot of the mountainside." To draw still more patronage, "the
beautiful evening campfire program of singing and story telling was
enlarged by the addition of paid entertainers." Next came even more
amusements, including "a huge dance hall" built "adjacent to the tents
and cabin sleeping quarters." And all this was in addition to a
modernized "dining room and cafeteria constructed to serve not only the
guests of Camp Curry but visitors from other units and from the
campgrounds." [23]
Consequently, in place of Camp Curry's original mood,
there now prevailed a "carnival atmosphere." Additional "town
amusements" had seemed the "logical" answer to accommodating "a village
or town of summer residents." Tents and cabins provided housing for as
many as fifteen hundred people nightly "in an area not originally
planned for such numbers." In short, the concessionaire had "thrust"
upon Yosemite Valley and the National Park Service "an area of great
concentration," everywhere accented by "exotic entertainments" intended
solely as a means "to draw and to hold crowds." [24]
Like Director Drury, Kittredge saw the solution in
"decentralization," which, in his view, would once again "substitute a
simple camp atmosphere for the present urban conditions and carnival
aspects." Similarly, the Park Service should pursue the "elimination of
the resort or 'fairground' amusements and the introduction of
appropriate amusements." Ultimately, it followed, people seeking "jazz
or city type" activities would "soon label the Park as 'dead' and remain
away of their own volition." [25]
That itself, of course, was the enforcement of a
standard, and as Drury and Kittredge realized, the concessionaire was
consistently opposed to preservation by exclusion. Greater visitation
was still the basis for greater profits. Accordingly, Drury in
particular feared even stronger pressure for developing Yosemite Valley
unless management effected "some rather drastic changes in general
operations." Nor did preservationists have long to wait for the Curry
Company's standard rebuttal to Drury's bold proposal. "Probably what
troubles me most," wrote Hilmer Oehlmann, general manager, "is the
apparently unqualified assumption that the people who operate
concessions in the national parks would subscribe to any form of
desecration of these areas for the sake of additional profit." However
legitimate that interpretation, Oehlmann knew how best to attack it.
Simply, his response was to undermine preservationists themselves by
insinuating that their aims were no less selfish or self-serving. "Our
critics know in their hearts that they have a deeper appreciation of
beauty than the mass of their fellows and discount accordingly any real
or fancied enjoyment which shallower mortals may derive from a visit to
a park," he declared. That reaction proved nothing but the existence of
another "type of snobbery." Like it or not, Oehlmann warned, postwar
America was "on the move" and would "not be denied access" to the
national parks. "To ascribe the presence of such throngs to the
existence of man-made recreational facilities is patently absurd," he
concluded. "With ten thousand people in Yosemite the dancehall holds a
few hundred, the two cocktail bars together contain fewer than a
hundred, while for every swimmer in the pools there are a hundred in the
river." [26]
Oehlmann, of course, had conveniently omitted a
complete inventory of all company-sponsored and promoted activities,
from bicycle rentals and horseback riding to the annual Bracebridge
Dinner. The second pillar of his argument was equally selective and once
again suggested that preservationists alone were guilty of misreading
park history. "Cocktail bars have been mentioned by our critics," he
noted, returning to that most familiar example, "frequently with the
intimation that the present concessioner started them." Yet everyone
"familiar with the early history of the Valley" knew for a fact "that
the first hotels had saloons and that the tourists who came here enjoyed
the evening pleasures of gin-slings, juleps and other concoctions." [27] But again, he failed to mention
prohibition, which had abolished all legal sales of those items. After
prohibition it was the Curry Company, nor persuasive appeals citing
early park history, that had effectively restored the sale of alcoholic
beverages to Yosemite National Park.
The sophistry, in either case, always ended
predictablywhatever the company sold was provided strictly to
appease public demand. "How we could conduct our liquor business on a
more restricted basis than at present and still give any reasonable
measure of service in that field, I do not know," Oehlmann declared,
pleading again that concessionaires did nothing to dictate visitors'
tastes. But his succinct statement of principles forcefully suggested
otherwise. "I am opposed to the philosophy that all human pursuits
beyond eating, sleeping and enjoying nature should be interdicted, if
only because they can be followed somewhere outside a national park."
[28]
Under Newton B. Drury, a committed preservationist,
the National Park Service itself had finally called for a study of that
very standard of visitation. Yet Oehlmann remained confident that
precedent in Yosemite was to his advantage. "Aside from the
concessioners themselves, railroads, bus lines, travel agents, and oil
companies will inevitably continue their efforts, and it is not to be
expected that the Park Service itself will aspire to confront the
Appropriations Committees with statistics of declining travel." [29] Granted, his statement was mildly
threatening and obviously self-serving. But this time the weight of
Yosemite's past was firmly behind him. Throughout history, self-interest
had been more persuasive than preservation, and self-interest was not
confined to concessionaires. The future of Yosemite still seemed locked
in historical patterns. Even more simply put, Hilmer Oehlmann was
right.
Although pressure was still strongest for development
in the valley, the high country did not escape closer scrutiny of its
potential for increased visitation. Symbolically, the realignment and
modernization of the old Tioga Road foretold the invasion of
preservationists' backcountry hideaways. Meanwhile, the Yosemite Park
and Curry Company had released some disturbing signals of its own. On
September 8, 1955, for example, Hilmer Oehlmann wrote Superintendent
John C. Preston in response to a Park Service memorandum regarding bears
at Merced Lake. "I realize that the indiscriminate killing of bears
could bring criticism against the Park Service," Oehlmann remarked.
"However, it has been my observation over the years that the pleasure of
a motorist who observes a bear along the highway is not shared by the
camper subject to nightly raids." He did not say which the company was
more concerned aboutthat visitors would not be safe or that bears
raiding camps would scare off potential customers. Yet no one could
doubt his feelings about the animals themselves. "The well nigh
unanimous opinion of persons who stay in bear-infested areas is that the
critters are an unmitigated nuisance which should be abated." [30]
There was nothing in Oehlmann's memo about people
infestations, a reversal of perspective that might have given him
greater sympathy for preservationists' concerns. Rather, he held
steadfastly to his position that more development in Yosemite was not
only good but also inevitable. That the bear "nuisance" might have to be
"abated" was simply facing reality. In a similar vein, he protested the
consideration of the Wilderness Preservation Bill, introduced in
Congress in 1956. He immediately wrote Senator Thomas H. Kuchel of
California and requested a copy of the legislation. "You kindly sent me
the Bill," Oehlmann wrote, with thanks, on January 7, 1957, and in your
letter of transmittal.. . you stated your conviction that the proposed
legislation was meritorious." Oehlmann strongly disagreed. "For my part,
I question whether it is either necessary or free from danger." "The
danger that I see," he reemphasized, "is that the legislation would
create an official group 'loaded' with wilderness enthusiasts, and the
counsels of extremists might easily prevail." Again his reasoning was
most familiar. "With the country growing at its present rate and with
the need for optimum use of our material and recreational resources, I
would be wary of radical counsel on the side either of development or
preservation." Yet no one could doubt that Oehlmann sided with
development, even if that meant preempting some of Yosemite's existing
wilderness. "The principle of 'the greater good,'" he concluded, "should
govern here as elsewhere." [31]
That principle, quite obviously, was but another
rationale for allowing more people into wilderness areas. Accordingly,
Oehlmann could not help but be opposed to the wilderness bill. The
likelihood that its provisions would be applied first to parks with
large backcountry zones, especially Yosemite, could jeopardize further
opportunities to expand visitor facilities. The Park Service itself had
just launched Mission 66, a ten-year program to upgrade park roads,
campgrounds, visitor centers, and accommodations by 1966, the agency's
fiftieth anniversary. The program was especially controversial among
preservationists, who favored lessening rather than expanding those
facilities, at least in backcountry areas where existing levels of
construction and access were still rudimentary. Wrote Ansel Adams, "It
is not so much what is wrong with Mission 66 as what is
missing!" Instead of reaffirming the principles of national
parks, the Mission 66 report "stressed the physical plants and planning
directed towards a Recreational pattern." Bluntly, the report lacked
commitment "to the basic problem of security of the National Park
Ideal." Instead "the term 'Inspirational,'" Adams argued, "is used with
a glib obligation to impart some veneer of spiritual purpose. But I get
the feeling that those in charge have about as much true grasp and
understanding of the Intangible as a Red Indian has of an IBM
Calculator!" [32]
In preservationists' estimation, the reconstruction
of the Tioga Road, which crossed Yosemite from east to west, only
reconfirmed their worst fears about the future of park wilderness. As
early as 1933 the Sierra Club had questioned several Park Service
options for making the historic mining road a modern, paved
thoroughfare. Reconstruction nonetheless soon began on that section of
the Tioga Road from Crane Flat to McSwain Meadows in the west and from
Cathedral Creek to Tioga Pass on the road's eastern extremity. World War
II halted construction; so too, reductions in the Park Service's budget
after the war delayed final action on the heart of the highway, that
twenty-one-mile portion between McSwain Meadows and Cathedral Creek.
That was the portion targeted as a top priority for Mission 66 and,
consequently, for preservationists' claims that Mission 66 was overly
committed to bigger roads and bigger development. [33]
Pressure for improving the Tioga Road was even
stronger in outlying communities, especially those along the park
boundary to the east, where reopening the Tioga Road every spring
signaled the revival of lifeless tourist economies. "Conservatively, 50
percent or more of the business of Lee Vining is derived from tourist
travel over Tioga Pass," noted Marjorie M. Gripper, the president of the
Lee Vining Chamber of Commerce. That fact was for the benefit of
Superintendent John C. Preston, whom she had written on January 19,
1954, pleading the community's annual case for the earliest possible
opening of the Tioga Road. "I believe," she added, "that you can see why
the setting of the opening date by you is of such great importance to
the economy of Mono County." Would the Park Service therefore begin
clearing the road of snow just as early as possible? [34] Other communities east of the park
perennially asked the same question and now added their concern that the
twenty-one miles of unimproved roadbed be immediately upgraded to modern
highway standards.
The Park Service, in other words, was still caught
between two opposing forces. It had helped encourage both, but only
onepreservationwas unquestionably a legitimate purpose of
national parks. The other force, commercialism, had been courted in the
interest of building up visitation. Inside the parks, commercialism had
taken the form of concessions, which ostensibly were under the full
control of Park Service personnel. Outside the parks, however, the
Service had little or no influence over the designs of commercial
interests. During the 1920s, enlisting those interests up and down the
state of California had seemed the best route to boosting visitation to
Yosemite and hence boosting agency support. Invariably, as a result, the
park superintendent spent a good deal of time meeting with business and
civic leaders and reassuring all of them that travel to Yosemite would
spill over into their surrounding communities. The unforeseen
consequence was the growing dependence of nearby cities and towns on
sustaining that travel. Consequently, the superintendent could look
forward every winter to a barrage of letters insisting that the Tioga
Road be plowed as quickly as possible, not because an early opening did
anything to promote preservation but, quite the contrary, because it
virtually guaranteed that visitationhence businesswould peak
that much sooner. [35]
Even when the road had opened, the flood of letters
from the east side never abated; in summer the subject of special
urgency merely switched from plowing snow to promptly completing the
highway's renovation. Marjorie Gripper, for instance, pressed her
attack. "We wish to point out that this highway. . . is a disgrace to
the Park Department and an imposition on the travelers." And just to
make certain that her point had gotten across, she sent copies of her
remarks to leading politicians, from Dwight D. Eisenhower, the president
of the United States, to Norris Poulson, the mayor of Los Angeles. "Now,
[we have] another problem," agreed Ted Gardner, executive secretary of
the Bishop Chamber of Commerce. After thanking Superintendent Preston
for opening the Tioga Road in time for the 1954 Memorial Day weekend, he
added, "What can we do, what pressure can we exert, to secure the
completion of the 21 mile stretch of poor road in the Tuolumne area
between Yosemite and Lee Vining?" [36] Here
again, only someone totally unfamiliar with the issue might have
concluded that somehow his request was motivated by a hidden concern for
the protection rather than the commercialization of Tuolumne
Meadows.
Understandably, preservationists blamed the Park
Service for simply caving in to people like Marjorie Gripper and Ted
Gardner, individuals who seemed to equate convenient access with
increased business opportunity. "The case of the Tioga Road illustrates
our point," argued Richard M. Leonard, the president of the Sierra Club.
"The Yosemite National Park speed limit is very appropriately 35 mph,
quite adequate for park display and internal park travel roads. Why then
adopt the standards of the Crane Flat road section?" That portion,
already modernized, "invites speeds of 50 to 70 mph, so that the man who
wants to travel at 35 mph and see the scenery is in danger of being hit
in the rear by those who are not interested in scenery." And still, in
his opinion, the case against roads was even more basic. "We don't build
public thoroughfares through museums, libraries, art exhibits or
cathedrals. Let us not build them through our parks." Alex Hildebrand,
Leonard's successor, agreed. "A highway down the center aisle of a
cathedral would enable more people to go through it, but it would not
enable more people to come there for peace and spiritual inspiration."
Nor would Hildebrand concede "that the correlation between the cathedral
and a national park" was, as proponents of development so often stated
in rebuttal, "very far-fetched." [37]
It was, however, most revealing that Hildebrand,
unlike Marjorie Gripper, did not send a copy of his letter to any major
politician. Rather, he directed all carbons to preservation community
members only, among them Edgar Wayburn, Ansel Adams, and Alfred A.
Knopf. [38] The oversight was, in and of
itself, a significant revelation of the difference between the lobbying
efforts of the Tioga Road's protagonists. Members of the Sierra Club
apparently spent too much time preaching among themselves. And
precedent, of course, was still on the side of those favoring Mission
66. The new Tioga Road was swiftly approved and pushed through to
completion.
In one last moment of esthetic outrage, the Sierra
Club was able to halt construction briefly, in August 1958. Climbing
southwest of Tenaya Lake, the right-of-way cut through and across a long
granitic escarpment, considered to be one of the most beautiful
formations of its kind in the park. Yet following his inspection of the
project on August 19, Park Service Director Conrad Wirth ordered that
construction be resumed immediately. Sierra Club leaders present during
his inspection, among them David Brower, won no major concessions
regarding the road's design or alignment. In retrospect the Sierra Club
concluded that it had reacted far too late. "The rampant bulldozer
scrapes, and having scraped ramps on," Brower declared. "Nor all our
piety and wit shall lure it back to cancel half a line, nor all our
tears wash out a mark of it." The Tenaya Lake "we knew, the 'Lake of the
Shining Rocks' the Indians knew, is dead. Please let us allow no one to
forget what the experts killed there, needlessly, in large measure
because we who knew they were wrong held our tongues." [39]
The Park Service, in its own defense, shot back at
preservationists with its traditional arguments, noting, for example,
that the Tioga Road was already there and in obvious need of
improvement. The road's original width barely allowed for two cars to
pass safely; similarly, its original alignment was too steep, too
twisting, and otherwise in need of major adjustments. Even more to the
point, the Park Service was obligated to please all of its constituents,
not just preservationists and especially not just a few disgruntled
members of the Sierra Club. "Brower is a paid employee of the Club and
has been on the Service's back almost continually since he became
permanently employed," Superintendent John C. Preston remarked, opening
a speech before Park Service officials in January 1959. He conveniently
ignored that he too was a paid employee of the organization whose
position he was defending against compensated preservationists. Preston
intended, like Hilmer Oehlmann, to imply that only the Sierra Club and
not the Park Service was guilty of conflict of interest. At the very
least, he hoped to shift any blame for selfishness and self-interest
onto the Park Service's critics. Indeed, once other groups had learned
of the Tioga Road controversy, they had rallied to the government's
support. "This support," he observed, simultaneously revealing its
sources and its biases, "came from the California State Chamber of
Commerce, local city and county chambers of commerce, such as Merced,
Fresno, and others, County Supervisors, State Senators and Assemblymen,
as well as other groups and organizations." His conclusion was obvious:
"All this reaction pointed up the fact that groups other than the Sierra
Club are extremely interested in what goes on in National Parks." [40]
What Preston failed to clarify was just how that long
list of commercial interests better served the needs of Yosemite
National Park. Consequently, he represented instead the reluctance of
Park Service officials to concede that most of the agency's support
outside the preservation community was motivated largely by
materialistic ambition. Park Service thinking was back in the 1920s,
when it was still being argued that materialism and preservation might
be compatible after all. The Tioga Road controversy was just another
indication that the marriage of commerce and conservation might have
been doomed from the start. Even so, given its long history of fostering
that relationship, the Park Service understandably refused to consider
suggestions that a breakup might be necessary.
The classic lesson in Garrett Hardin's thesis had yet
to be considered. In the tragedy of the commons, a public field in a
hypothetical village is eventually overgrazed because each villager
makes an individual decision to exceed his allotment and to sneak more
cattle onto the field. The promotion of self-interest destroys the
resource for everyone. Accordingly, the tragedy is inescapable. Merely
the knowledge that a common resource is open to everyone encourages each
individual to exploit the resource as much as he can. After all,
whatever that individual might save out of a sense of social
responsibility will only be consumed by others who have no similar
commitment to the welfare of the group. [41]
In its abruptness and completeness, the change of
heart exhibited by Ansel Adams seemed to confirm Hardin's thesis.
Critical of park development throughout the 1950s, Adams seemed, by the
following decade, to have softened considerably. Most notably, by 1971
the flow of visitors through the park no longer distressed him; rather,
he now vehemently argued in favor of greater numbers, pointing
out that Yosemite Valley was "one of the great shrines of the world."
However uncharacteristic of Adams in the past, that argument now
underlay his support for additional means of access, including cableways
and helicopters, "all less damaging than roads." Yosemite Valley,
"belonging to all our people," had to "be appropriately accessible" both
now and in the future. "Any attempt to reduce Yosemite Valley to a
wilderness area would be futilesocially and politically, and would
be a real disservice to the people at large," he wrote. "The maximum
number of people should see Yosemite and should experience its
incredible quality. To shut it off from the world would be somewhat
similar to closing St. Paul's Cathedral for the sake of the
architecture!" [42]
That assessment, to be sure, was from the same man
who twenty years earlier had denounced even camping in Yosemite Valley
as an unwarranted intrusion. Now he stood for the very things he had
once so strongly opposedincreased development and easier access in
the interest of visitation. Nor did he believe that wilderness values
would unduly suffer even if visitor facilities were expanded elsewhere
in the park. "The present High Sierra Camps do not, in my opinion,
violate wilderness qualities as they now exist," he observed, for
example. "I personally feel that a High Sierra Camp near the north rim
of Yosemite Valley would be a logical link of the chain," he further
maintained. "Likewise, establishment of more public camp grounds along
the existing Tioga Road and the Glacier Point Road, and at Wawona, would
not violate wilderness." [43]
That Adams had changed course was abundantly clear;
less obvious was his reasoning, indeed his self-interest. Perhaps the
key can be found in his ownership of a photographic studio in Yosemite
Valley, a concession that he and his wife had inherited from her father,
the artist Harry C. Best. The early 1970s, unlike the 1950s, found Ansel
Adams a rising star on photography's center stage. Suddenly his years of
personal sacrifice and hard work had all come together. And Best's
Studio, renamed the Ansel Adams Gallery in 1972, was the
preservationist-turned-businessman's bridge to his growing and adoring
public. [44]
In short, like every other concessionaire in
Yosemite's long history, Adams may simply have discovered the equation
between people and profits. His studio was strategically located
immediately adjacent to the valley visitor center. The more people the
Park Service attracted, the more people that passed through his studio
as well. In microcosm, that relationship was no different from the one
enjoyed by the Yosemite Park and Curry Company. At least one thing was
evident: Adams now also seemed to advocate wilderness preservation in
direct proportion to the distance of that wilderness from the valley
floor.
Granted, he may simply have changed his mind. Or, as
suggested by Garrett Hardin's thesis, Adams may have fallen victim to
the predictable double standard. Typically, he now defended his symbolic
cows on Yosemite's commons while attacking those of others. The Ahwahnee
Hotel, the Bracebridge Dinner, the Ansel Adams Gallerythese he had
come to accept as "elements of art" and "spiritual character." But it
was just that these were his sacred cows on Yosemite's public
lands. His descriptions reveal a distinct bias between those activities
he defended and those he opposed. "Obviously phoney enterprises such as
the Firefall and the Chief Lemy Dances at the Museum," he declared in
1952, already discounting his own inconsistencies, "should be
discontinued. The latter immediately! ... It is pure, unadulterated
FAKE. The National Park Service should be ashamed of itself!!!!!" [45] Adams was right, of course; both the
Indian dances and the firefall were purely contrived events. But so too
was the annual Bracebridge Dinner, and that contrivance was not based on
even a shred of Yosemite history. More to the point, the fakery of
Bracebridge was Adams's own. He added to Yosemite's commons what he
found appealing, conveniently ignoring that his impositions, whether or
not he defended them as art, were no more legitimate environmentally
than were the impositions of anyone else.
The fact remained: Whatever was added to
Yosemite in the name of commercialism was somehow artificial. Most
certainly no plant or animal had evolved with commercialism in mind. For
Yosemite to be a refuge, the environment always had to come first,
exclusive even of attempts to equate art with biology.
Realistically, development justified as art was just
another means for rationalizing self-interest. Selling the Yosemite
experience, whatever the rationale, still elevated someone's economic
privilege above the park's larger public role. The assumption, of
course, was that Americans agreed what that larger role should be. And
just by singling out Ansel Adams, we can see that they did not. His
struggle for consistency was symbolic of the nation's own. Perhaps
Yosemite could accommodate both development and the wilderness; Adams's
now esthetically pleasing "shrine" could have just enough wilderness to
maintain the illusion of sanctuary. Then again, the tragedy of the
commons so clearly suggested otherwise. Self-interest and the
environment could never coexist; commercialism would always find a way
to extract more and more concessions from Yosemite's common lands.
Ultimately, any kind of enterprise would actively seek its own
expansion. Outside Yosemite, expansion might be tolerable, indeed even
legitimate. Once inside, however, expansion might overwhelm everything
the park was supposed to represent. Self-interest and refuge moved on
different paths, converging only when self-interest was unquestionably
altruistic. Inside Yosemite, refuge demanded that the norms of
civilization be reversed, allowing the principles of ecologyand
not self-interestto set every standard for proper conduct.
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