• Stars appear behind a dramatic landscape of rocky mountains, rolling hills, and fields of grass

    Santa Monica Mountains

    National Recreation Area California

Santa Monica Mountains National Recreation Area = visitors, money and jobs for local economy

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Date: February 28, 2012
Contact: Margie Steigerwald, 805-370-2373

Thousand Oaks, CA - A new National Park Service (NPS) report shows that 568,371 visitors in 2010 spent $22,915,000 in Santa Monica Mountains National Recreation Area and in communities near the park. That spending supported 301 jobs in the local area.

"The people and the business owners in communities near national parks have always known their economic value," park superintendent Woody Smeck said. "Santa Monica Mountains National Recreation Area is clean, green fuel for the engine that drives our local economy."

Most of the spending/jobs are related to lodging, food, and beverage service (52 percent) followed by other retail (29 percent), entertainment/amusements (10 percent), gas and local transportation (7 percent) and groceries (2 percent).

The figures are based on $12 billion of direct spending by 281 million visitors in 394 national parks and nearby communities and are included in an annual, peer-reviewed, visitor spending analysis conducted by Dr. Daniel Stynes of Michigan State University for the National Park Service.

Across the U.S, local visitor spending added a total of $31 billion to the national economy and supported more than 258,000 jobs, an increase of $689 million and 11,500 jobs over 2009.

To download the report visit http://www.nature.nps.gov/socialscience/products.cfm#MGM and click on Economic Benefits to Local Communities from National Park Visitation and Payroll, 2010.

The report includes information for visitor spending at individual parks and by state.

For more information on how the NPS is working in California, go to http://www.nps.gov/california

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Did You Know?

Rangers from California State Parks and the National Park Service discuss program ideas.

Santa Monica Mountains National Recreation Area was established in 1978, but the National Park Service did not own public parkland in the area until 1980. National Park Rangers devised clever ways to promote the national park goals without land by creating thriving partnerships with many agencies.