• Stars appear behind a dramatic landscape of rocky mountains, rolling hills, and fields of grass

    Santa Monica Mountains

    National Recreation Area California

Santa Monica Mountains National Recreation Area = visitors, money and jobs for local economy

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Date: February 28, 2012
Contact: Margie Steigerwald, 805-370-2373

Thousand Oaks, CA - A new National Park Service (NPS) report shows that 568,371 visitors in 2010 spent $22,915,000 in Santa Monica Mountains National Recreation Area and in communities near the park. That spending supported 301 jobs in the local area.

"The people and the business owners in communities near national parks have always known their economic value," park superintendent Woody Smeck said. "Santa Monica Mountains National Recreation Area is clean, green fuel for the engine that drives our local economy."

Most of the spending/jobs are related to lodging, food, and beverage service (52 percent) followed by other retail (29 percent), entertainment/amusements (10 percent), gas and local transportation (7 percent) and groceries (2 percent).

The figures are based on $12 billion of direct spending by 281 million visitors in 394 national parks and nearby communities and are included in an annual, peer-reviewed, visitor spending analysis conducted by Dr. Daniel Stynes of Michigan State University for the National Park Service.

Across the U.S, local visitor spending added a total of $31 billion to the national economy and supported more than 258,000 jobs, an increase of $689 million and 11,500 jobs over 2009.

To download the report visit http://www.nature.nps.gov/socialscience/products.cfm#MGM and click on Economic Benefits to Local Communities from National Park Visitation and Payroll, 2010.

The report includes information for visitor spending at individual parks and by state.

For more information on how the NPS is working in California, go to http://www.nps.gov/california

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Did You Know?

The need for plants used in restoration projects loomed large for many years, but volunteers made it happen.

A core group of dedicated National Park volunteers, often laboring in the hot sun, built a native plant nursery from the ground up in 2002. Native plants, from the common Ceanothus to the endangered Lyons pygmy daisy germinated in this volunteer-run nursery will help restore disturbed habitat.