NPS Graphic Identity and Style Guides

The NPS Graphic Identity Program develops graphic standards that guide the design of a broad range of communication media within NPS. This website provides tools and guidelines to help all of us achieve a more consistent approach to the design of our visual communications.

For more information please contact us.
Full-Color Artwork Arrowhead

Arrowhead Artwork

The most notable example of NPS graphic design is its arrowhead logo. Along with the ranger uniform, the arrowhead is the principal means by which the NPS is identified by the public. Electronic files of the symbol provided on this website are intended for internal agency use only, for plaques, gifts, awards, business cards, publications, signs, exhibits, conferences and special events, and similar official NPS uses. Download arrowhead graphic files.

Capital A and lower case a in NPS Rawlinson font

National Park Service Typefaces

Typography is an important component of the new NPS graphic identity standards. The standards specify two typefaces: NPS Rawlinson and Adobe Frutiger. NPS Rawlinson is used by the National Park Service under license from its creator, Terminal Design. Frutiger is used under license from Adobe Systems. Learn more about NPS fonts.

NPS business card

Business Cards

NPS employees are permitted to acquire business cards with appropriated funds by either purchasing them from Envision Print or by printing them in-house using a Government-owned computer, software program, and color printer. Whether you purchase business cards with appropriated funds or print your business cards in-house, business cards must adhere to approved NPS design standards. Learn more about business cards.

National Park Service Style Guides

Harpers Ferry Center follows the Chicago Manual of Style, American Heritage Dictionary, and our own HFC Editorial Style Guide. We are guided by the principles of clarity, simplicity, and nonbiased language.

Learn more about NPS style guides and usage.

Working with Contractors and Partners

Contractors, vendors, and most partners do not have access to the arrowheads and NPS Typefaces. These sites are only accessible only to computers on the National Park Service network. This arrangement is due to restrictions on use of the arrowhead symbol and to licensing restrictions on use of the approved NPS typefaces. If you are working on a project with a contractor, vendor or partner, and need to provide them with copies of arrowhead artwork files or approved NPS typefaces, please follow these guidelines:

Arrowhead Artwork - Use of the NPS Arrowhead symbol is controlled by law, regulation, and policy. Electronic files of the symbol provided on this website are intended for internal agency use only, for plaques, gifts, awards, business cards, publications, signs, exhibits, conferences and special events, and similar official NPS uses. Other uses require prior approval by the Director. For a full explanation of permissible, conditional, and prohibited uses, please contact the NPS Brand Manager and External Relations office.

NPS Typefaces - NPS Rawlinson OT and Adobe Frutiger Std are OpenType fonts. Each font file is compatible with both Windows-PC and MacOS computers. To learn more please visit our NPS Typefaces page.

Last updated: May 31, 2018