Mennen's Toilet Powder Sign

The faded painted sign on the face of Maryland Heights once advertised Mennen's Toilet Powder.

NPS / Claire Hassler

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Historical/Interpretive Information/Exhibits

What Does the Sign Say?

The faded painting on the face of Maryland Heights was an early 1900s advertisement aimed at passengers on the B&O Railroad, which was a heavily traveled rail line. It read Mennen’s Borated Talcum Toilet Powder.

Origins of the Sign

From the establishment of the town in the 1700s through today, this landscape has been exploited for business. From her house on High Street in 1906, Clara Riley watched as sign painters created a huge advertisement, out of a milk and whitewash mixture, on the side of the mountain. Mrs. Riley remembered the year because she was in labor with her first child while the sign was being painted.

In the late 19th and early 20th centuries, painting advertisements on brick buildings and stone cliffs was very popular. Although the Mennen’s powder sign may have been the largest in the area, it was not alone (The wall around the famous John Brown Fort advertised liver pills). As transportation shifted to roads and automobiles, advertisements moved to billboards and highways.

Maintaining the Sign

In May of 1963, the Potomac Appalachian Trail Club (PATC) attempted to hide the sign at the request of Park Superintendent Joseph Prentice. Prentice said that looking at the sign was “like looking across the Grand Canyon and seeing a Coca-Cola sign.”

The PATC and the superintendent were not the only ones who disliked the sign. Many local residents believed it to be a “desecration of nature.”

Eager to eradicate the sign, PATC volunteers scaled the cliff and attacked the old sign with paint remover and carbon black. However, only four years later the sign was visible once again and has since been left alone.