Many of the same techniques and tools that are effective in generating donations online are equally effective in marketing merchandise online - a Web site, a merchant account to process payments, and a list of email addresses of stakeholders.
And as with online fundraising, the advantages of online marketing over conventional marketing include:
- Online marketing and processing costs are lower than through conventional sales.
- Organizations can reach a global, targeted market virtually instantaneously.
- Web-based stores never close
- Internet search engines and directories bring potential customers to organizations without unreasonably expensive marketing efforts.