Audio
Brochure 5: Text & Image > National Park Service Branding
Transcript
IMAGE and TEXT: National Park Service Branding
DESCRIBING:
A black band that contains text and a color image.
SYNOPSIS:
A black band across the top of the brochure contains text that indicates it is about Acadia National Park. Other text identifies the specific U.S. government department and bureau that oversee operation of the park. A small color arrowhead logo of the National Park Service is printed on the right side. Together, these features represent graphic design branding that is common on official National Park Service publications.
IN-DEPTH DESCRIPTION:
A solid black band about one-inch-high spans the width of the brochure. It serves as a background for three groups of white text at varying sizes. The largest text is a heading on the left that reads “Acadia” on one line that’s about half the height of the black band. Farther to the right side are two columns of smaller text stacked on two lines. One column reads, “Acadia National Park, Maine.” The next column placed farther to the right reads “National Park Service, U.S. Department of the Interior.”
In the right corner is a logo of the National Park Service. It's about half the height of the black band. The outer shape resembles an arrowhead. From a tip that points downward, the shape rises and widens symmetrically to two asymmetrical notches at the widest point near the top. In the center, between the two notches, the top rises to a shallow, rounded cap. The design within this shape includes a tall green sequoia tree to the left, a white snow-capped mountain to the right, a green forest and open meadow in the middle, and a suggestion of one end of white alpine lake to the right. Near the tip in the center is a full body silhouette profile of a white buffalo. White text in all capital letters above the mountain reads, “National Park Service.”
Description
Computer-generated voice recording from an audio described version of the souvenir park brochure for Acadia National Park in Bar Harbor, Maine. (2024 edition)
Date Created
03/02/2024
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