Yosemite National Park Partners with Macy’s “Heart your Park”
Donations at Visalia Store to Benefit Park Programs
Yosemite National Park is participating in the “Heart Your Parks” fundraising program in partnership with Macy’s Department Stores. The program is a part of Macy’s “Secret Garden” campaign that aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, 2014, customers at the Visalia, California, Macy’s can donate $1 or more at the register, with 100 percent of the donations benefiting Yosemite National Park. Additionally, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.
Yosemite National Park is one of approximately 550 parks nationwide that will benefit from Macy’s “Heart Your Park” campaign. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Specifically, donations made at the Visalia store will go toward programs in Yosemite National Park.
“We are excited to partner with Macy’s and NRPA on this program this spring,” stated Don Neubacher, Yosemite Superintendent. “This will provide additional funds for worthwhile park programs.”
“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit macys.com/secretgarden. For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit macys.com/parks.
About National Recreation and Park Association
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit www.NRPA.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit www.parksandrecreation.org.