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    Pictured Rocks

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PRNL = Visitors, Money and Jobs

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Date: February 28, 2012
Contact: Jim Northup, jim_northup@nps.gov

Entrance sign at the Munising Falls Visitor Center

Munising, Mich. - A new National Park Service (NPS) report shows that the more than 561,000 visitors who came to Pictured Rocks National Lakeshore in 2010 spent nearly $21 million in communities near the park. That spending supported more than 344 jobs in the area.

"The people and the business owners in communities near national parks have always known their economic value," said park superintendent Jim Northup. "Pictured Rocks National Lakeshore is important for a number of reasons, but one reason is its critical importance to the local and regional economy."

Most of the spending/jobs are related to lodging, food, and beverage service (52 percent) followed by other retail (29 percent), entertainment/amusements (10 percent), gas and local transportation (7 percent) and groceries (2 percent).

The figures are based on $12 billion of direct spending by 281 million visitors in 394 national parks and nearby communities and are included in an annual, peer-reviewed, visitor spending analysis conducted by Dr. Daniel Stynes of Michigan State University for the National Park Service.

Across the U.S, local visitor spending added a total of $31 billion to the national economy and supported more than 258,000 jobs, an increase of $689 million and 11,500 jobs over 2009. To download the report visit http://www.nature.nps.gov/socialscience/products.cfm#MGM and click on Economic Benefits to Local Communities from National Park Visitation and Payroll, 2010.

The report includes information for visitor spending at individual parks and by state. For more on how the NPS is working within Michigan, go to http://www.nps.gov/Michigan   

Did You Know?

Lyndon B. Johnson being sworn in as President of the U.S. by Chief Justice Earl Warren as Lady Bird Johnson and Hubert Humphrey look on.

Pictured Rocks National Lakeshore is America's first National Lakeshore, authorized on October 15, 1966. On the same day, President Lyndon B. Johnson also signed into law another piece of landmark legislation -- the National Historic Preservation Act. More...