NPS,
the Alliance of National Heritage Areas, and Michigan State
University have completed a study that estimates the direct
and indirect regional economic impacts of heritage visitors
in seven national heritage areas. MSU used a modified Money
Generation Model (MGM2) to analyze data collected
through visitor surveys. The seven participating areas were:
MotorCities NHA, Essex NHA, Lackawanna Heritage Valley,
Silos and Smokestacks NHA, Cane River NHA, Augusta Canal
NHA, and Ohio and Erie National Heritage CanalWay.
A report
for each each area reflects visitor demographics, visitation
profiles, and the level of awareness among residents and
visitors of the heritage area designation. A summary report
highlights trends across the heritage areas, project conclusions
and recommendations. to view the procedure guide, individual
area results and a summary report, visit the MSU
website.
To view
the most recent MGM2 report, click
here.
See
also:
