July 4, 1893 handbill
The best-known early event was the 4th of July celebration held at the Tower in 1893. According to the handbill circulated for the occasion, the principal speakers were N. K. Griggs of Beatrice, Nebraska, and Col. William R. Steele of Deadwood, South Dakota. The handbill announced "There will be plenty to Eat and Drink on the Grounds;" "Lots of Hay and Grain for Horses;" and, "Dancing Day and Night." It also stated "Perfect order will be maintained." The feature attraction, however, of the day was to be the first climbing of the Tower by William Rogers, a local rancher. The event was apparently given wide publicity.
Rogers made elaborate preparations for the big event. With the assistance of Willard Ripley, another local rancher, he prepared a 350-foot ladder to the summit of the Tower. This was accomplished by driving pegs, out from native oak, ash and willow, 24 to 30 inches in length and sharpened on one end, into a continuous vertical crack found between the two columns on the southeast side of the giant formation. The pegs were then braced and secured to each other by a continuous wooden strip to which the outer end of each peg was fastened. Before making the exhibition ascent, the men took a 12-foot flagpole to the top and planted it into the ground. The building of the ladder by Rogers and Ripley was an undertaking perhaps more hazardous than the climbing of the Tower itself.
People came for a distance from 100 to 125 miles to witness the first formal ascent of the Tower. The more conservative estimates are that about 1,000 people came by horseback, wagon and buckboard to see the spectacular feat. For most of them it was a trip requiring several days of tedious travel over rough and dusty trails. Rogers began his ascent following proper ceremonies which included an invocation. After climbing for about an hour, he reached the top. Amid much cheering from the many open-mouthed spectators some 865 feet below, he unfurled an American flag, which had been specially made for the occasion, from the flagpole. Devils Tower had at last been conquered in the full view of an assembled throng. During the afternoon, a gust of wind tore the flag loose and it drifted down to the base of the Tower. Here the promoters tore it up and sold the pieces for souvenirs.