By Way of Comparison
 By way of comparison, here are examples of Core Values identified by other organizations. 
 DISNEY – to make people happy.

1. Nurture and promulgate wholesome American values.
2. Creativity, Dream, Imagination.
3. Preservation and control of the Disney magic.
4. Absolute, meticulous attention to detail

MERCK – to preserve and improve human life.

1. Corporate social responsibility.
2. Unequivocal excellence in all aspects of the company.
3. Science-based innovation.
4. Honesty and integrity.
5. Profit – from work that benefits humanity.

 SONY – to experience the joy of advancing and applying technology for the benefit of the public.

1. Elevation of Japanese culture and national status.
2. Being a pioneer, not following others, doing the impossible.
3. Encouraging individual ability and creativitiy.


1. Courage – Face fear, danger or adversity.
2. Duty – Fulfill your obligations.
3. Honor – Live up to all Army values.
4. Integrity – Do what’s right, legally and morally.
5. Loyalty – Bear true faith and allegiance to the U.S. Constitution, the Army, your unit and other soldiers.
6. Respect – Treat people as they should be treated.
7. Service – Put the welfare of the nation, the Army, and your subordinates before your own.