A primary topic of interest to the NPS is "who are our visitors?" Survey research collects socio-economic data such as demographics, activities that visitors engage in, how visitors gain information among other questions.
These types of data are considered "objective" because they are simple facts about a visitor and do not include any evaluations or opinions. This information helps park managers know who they are serving and the best ways to connect with these audiences.
Learn more about objective descriptive characteristics of NPS visitors below:
Last updated: March 14, 2018