January Monthly Themes

What is servicewide messaging?

The servicewide messaging calendar helps our entire National Park Service community nationwide—parks, partners, and programs—share the same messages throughout the year amplifying our voice. Everyone is welcome to participate and join the celebrations, commemorations, and discussions. These pages are updated throughout the year, so remember to check back for more guidance, ideas, and resources!

NPS Photo

January 2022 Monthly Theme: Start with an Idea

Our nation’s first national park—Yellowstone—was established by Congress in 1872. Now, 150 years later, national park idea has evolved, as has the National Park Service. Today the NPS plays an important role in communities across the country. And with the assistance of the NPS Office of International Affairs, which is celebrating its 60th, the park idea inspires communities around the world. In that spirit, how can your concept of the park idea cultivate new opportunities and inspire new audiences? What ideas do you have to share?

More information and resources coming soon.

More January Themes & Activities

Every month, the National Park Service celebrates different national holidays and initiatives that provide opportunities to share our mission through websites, social media, and other platforms. Find information on a related topic on NPS.gov, hashtags that national parks are using, and other messaging tools to use on these special days.

January 1: New Year's Day

• Resources
  • Winter Festivities
• Social media hashtag: #2020ParkVision

January 5: National Bird Day

• Resources
  • Birds & Birding
• Social media hashtag: #BirdYourWorld

January 17: Kid Inventors Day / Benjamin Franklin's Birthday

• Resources
  • Technology & Invention

January 17: Martin Luther King Jr. / Day of Service

The Birthday of Martin Luther King, Jr is a federal holiday and commemorated as a National Day of Service.

• Resources
  • Birthday of Martin Luther King, Jr . (go.nps.gov/mlkday): Find parks connected to the life and legacy of Dr. King, as well as events happening in national parks.
  • Free Entrance Days in National Parks
  • African American Heritage
  • Civil Rights
  • Volunteer
• Social media hashtag: #MLKDay

Look Ahead

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  NPS Servicewide Themes

  Join us in discussing different themes or celebrating and commemorating important events throughout the year.

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  February Monthly Messages

  Join the conversation and celebration of Black History Month and more servicewide messaging themes throughout February.

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  March Monthly Themes

  Celebrate Women's History Month and other servicewide messaging themes with us during March.

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