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The iconic and enduring "Virginia is for Lovers" campaign will reach new heights. Skyland Resort, located at the highest point along Skyline Drive in Virginia's Shenandoah National Park, is hosting Virginia Tourism Corporation's oversized L-O-V-E letters through the end of April. The giant L-O-V-E letters will be on display from April 20 through April 30 in honor of Earth Day and National Park Week. The art installation is 16 feet wide by 7 feet high.
The artwork is part of the "Virginia is for Lovers" campaign and promotes the message that love is at the heart of every Virginia vacation. Visitors can come see the LOVE (and share the love) when it arrives on Friday, April 20th. Visitors are encouraged to take photographs in front of the artwork and share them with friends and family on Facebook or Twitter, using the special hashtag #LOVEVA.
"Our Virginia is for Lovers brand is about love - pure and simple, and has been for more than 40 years," said Alisa Bailey, president and CEO of the Virginia Tourism Corporation.
"We love it when visitors take time to learn about the park," says Martha Bogle, Superintendent of Shenandoah National Park. "National Park Week is the perfect time for families to enjoy the great outdoors and spend time with the ones they love."
Shenandoah National Park is "sharing the love" even further by waiving entrance fees during Earth Day 2012 and National Park Week (April 21 through April 29.)Learn more about other activities in the park during the week.