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National Register of Historic Places Program

The National Register of Historic Places is the official list of the Nation's historic places worthy of preservation. Authorized by the National Historic Preservation Act of 1966, the National Park Service's National Register of Historic Places is part of a national program to coordinate and support public and private efforts to identify, evaluate, and protect America's historic and archeological resources.

 

Property Name St. Louis Post-Dispatch Rotogravure Printing Plant
Reference Number 16000032
State Missouri
County St. Louis
Town St. Louis
Street Address 4340-50 Duncan Avenue
Multiple Property Submission Name N/A
Status Listed 2/23/2016
Areas of Significance COMMUNICATIONS
Link to full file http://www.nps.gov/nr/feature/places/pdfs/16000032.pdf
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The St. Louis Post-Dispatch Rotogravure Printing Plant, located at 4340-50 Duncan Avenue, St. Louis City, Missouri, is significant at the local level under the area of Communications (Criterion A) as the exclusive rotogravure printing plant for the St. Louis Post-Dispatch newspaper from 1930 through the early 1970's. Rotogravure printing was a revolutionary printing technique popularized by the newspaper industry in the early to mid-twentieth century that produced high-quality reproductions of both photographs and half-tone illustrations in large quantities. The St. Louis Post-Dispatch was the first St. Louis newspaper to utilize the rotogravure process, printing its first rotogravure photographs in 1915 and color rotogravure pictures in 1925. Following the construction of this purpose-built rotogravure plant in 1930, the newspaper became a leader in the development of rotogravure printing, experimenting with new rotogravure features and supplements that rivaled the best illustrated magazines of the day and attracted a whole new audience to the newspaper.

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Properties are listed in the National Register of Historic Places under four criteria: A, B, C, and D. For information on what these criterion are and how they are applied, please see our Bulletin on How to Apply the National Register Criteria