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National Register of Historic Places Program

The National Register of Historic Places is the official list of the Nation's historic places worthy of preservation. Authorized by the National Historic Preservation Act of 1966, the National Park Service's National Register of Historic Places is part of a national program to coordinate and support public and private efforts to identify, evaluate, and protect America's historic and archeological resources.

 

Property Name Braastad-Gossard Building
Reference Number 15000946
State Michigan
County Marquette
Town Ishpeming
Street Address 308 Cleveland Avenue
Multiple Property Submission Name N/A
Status Listed 12/29/2015
Areas of Significance Commerce, Industry, Social History
Link to full file https://www.nps.gov/nr/feature/places/pdfs/15000946.pdf
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The Braastad-Gossard Building was erected in 1888 and remodeled and expanded in 1903-04 for Frederick Braastad as the home of his F. Braastad & Co. department store and then remodeled and modernized in 1948 while it housed the H. W. Gossard factory. The building meets national register criterion A and B because of its direct association with Braastad, who was an early, longtime, and leading Ishpeming businessman, and with the Braastad department store, a leading commercial institution in Ishpeming until its closing in the early 1920s. The building also meets critenon A under Industry and Social History for housing the Ishpeming plant of the H. W. Gossard Co., a Chicago-based women's undergarment manufacturer, from 1920 until1976. Gossard was for a time the leading employer in Ishpeming, with more than 500 employees on its payroll. Secondly, the firm's presence in Ishpeming relates to a broad Upper Peninsula mining town - and also national - industrial pattern of textile plants setting up shop in mining towns to take advantage of a potentially large and low-cost labor force of women from the mining families who would be willing to work to supplement the family income. In addition, Gossard's Ishpeming plant operating out of this building was the site of a strike in 1949 that is important in Upper Peninsula history for the leading role played by women in beginning and carrying out the strike.

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Properties are listed in the National Register of Historic Places under four criteria: A, B, C, and D. For information on what these criterion are and how they are applied, please see our Bulletin on How to Apply the National Register Criteria