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National Register of Historic Places Program

The National Register of Historic Places is the official list of the Nation's historic places worthy of preservation. Authorized by the National Historic Preservation Act of 1966, the National Park Service's National Register of Historic Places is part of a national program to coordinate and support public and private efforts to identify, evaluate, and protect America's historic and archeological resources.


Property Name Carolina Cadillac Company Building
Reference Number 14000520
State North Carolina
County Guilford
Town Greensboro
Street Address 304 East Market Street
Multiple Property Submission Name N/A
Status Listed 8/25/2014
Areas of Significance Architecture
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The 1922 Carolina Cadillac Company Building is locally significant and meets National Register Criterion C for architecture. The automobile showroom with its rear service area is an early and well-preserved automobile dealership building in Greensboro. Designed by Greensboro architect Harry J. Simmonds, the two-story brick building is an engaging mix of early twentieth century Commercial and Mission Revival styles. The generally flat surface of the fa<;ade is defined by four flat columns embellished with diamond-shaped panels originally inset with terra cotta. The shaped pediment and copper tiled pent roof (reconstruction) lend a Mission Revival style flair to the building. Intact features include plate-glass windows and Luxfer glass transoms, multi-paned, casement windows at the second level of the facade, and a decorative, metal awning over the entrance. The building's showroom retains much of its historic fabric such as the black-and-white, diamond-shaped, tiled floor, paneled wainscoting and doors, an open central staircase, hanging light fixtures, and crown molding. The rear service area is also remarkably intact with its concrete floor, high ceilings, six original skylights, and exposed metal truss work. The period of significance is 1922, the construction date of the building.

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Properties are listed in the National Register of Historic Places under four criteria: A, B, C, and D. For information on what these criterion are and how they are applied, please see our Bulletin on How to Apply the National Register Criteria