Lands End Restaurant Properties RFP

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UPDATE: April 12, 2022

The National Park Service (NPS) has uploaded to the Sam.gov announcement (found HERE) the CAD files for the Premises (in four zipped folders). To access these files, interested parties must have CAD. The NPS does not have access to another format to provide these files.

Questions and Answers are available HERE.

As a reminder, any interested party intending to submit a proposal must submit an Intent to Submit as described in the Proposal Instructions, no later than 4:00 p.m. (PDT) on April 20, 2022.

The NPS is only accepting electronic submissions in response to the RFP. Any proposal must be received electronically no later than 4:00 p.m. (PDT) on May 17, 2022, in the format provided in this RFP.


UPDATE: March 22, 2022

The National Park Service (NPS) has uploaded to the Request for Proposals website (https://www.nps.gov/goga/getinvolved/landsendrfp.htm) the building drawings for the Premises under the Supporting Documents section Building Drawings (TIC #: GOGA-179738). Additionally, the NPS has included directions on how to download the Condition Assessment and Condition Assessment updates, previously uploaded. Please note, all of these documents are in Adobe pdf and are large and take some time to download. The NPS is working on completing the responses for the questions received.

Any interested party intending to submit a proposal must submit an Intent to Submit as described in the Proposal Instructions, no later than 4:00 p.m. (PDT) on April 20, 2022.

The NPS is only accepting electronic submissions in response to the RFP. Any proposal must be received electronically no later than 4:00 p.m. (PDT) on May 17, 2022, in the format provided in this RFP.


UPDATE: February 8, 2022

The National Park Service (NPS) has rescheduled the property inspections. These property inspections are a scheduled opportunity for interested parties to get an in-depth look at the Premises, and are rescheduled for February 21-23. To register interest in a property inspection, you must email Kimberley Gagliolo, Commercial Services Specialist, at e-mail us no later than 4:00 p.m. (PDT) on February 17, 2022. To register your email MUST include the following information:

  • primary contact name
  • name of the organization or company
  • phone number
  • email address
  • names and titles of each attendee

These property inspections will be for set times (first come first served), and limited to three (3) hours, each company or organization is limited to six (6) individuals (no exceptions). No persons under the age of 18 will be permitted and all attendees MUST wear a mask, covering both their nose and mouth, at all times during the property inspections.

Any interested party intending to submit a proposal must provide an Intent to Submit as described in the Proposal Instructions, no later than 4:00 p.m. (PDT) on April 20, 2022. The NPS is only accepting electronic submissions in response to the RFP. Any proposal must be received electronically no later than 4:00 p.m. (PDT) on May 17, 2022, in the format provided in this RFP.

All interested parties are encouraged to join the solicitation mailing list to be notified of all future correspondence by emailing Kimberley Gagliolo, Commercial Services Specialist, at e-mail us.


Solicitation Information

On January 18, 2022 the National Park Service (NPS) released a Request for Proposals (RFP) for a competitive leasing opportunity for the Lands End Restaurant Properties Lease providing food and beverage, minor retail sales, and related services within Golden Gate Recreation Area. The RFP, Draft Lease and exhibits, and other information is available below.

Any interested party intending to submit a proposal must submit an Intent to Submit as described in the Proposal Instructions (Exhibit A), no later than 4:00 p.m. (PDT) on April 20, 2022. As indicated earlier, the in-person meetings (site tour/pre-submittal conference and property inspections) have been delayed due to COVID-19 but will be rescheduled and all interested parties notified as soon as possible.

The NPS is only accepting electronic submissions in response to the RFP. Any proposal must be received electronically no later than 4:00 p.m. (PDT) on May 17, 2022, in the format provided in this RFP.

All interested parties are encouraged to join the solicitation mailing list to be notified of all future correspondence by emailing Kimberley Gagliolo, Commercial Services Specialist, at e-mail us.

 
Cliff House Shoreline
Frank Schmidt NPS

Operate a landmark restaurant complex overlooking the Pacific Ocean at Lands End in San Francisco

The National Park Service (NPS) announces a Request for Proposals (RFP) for a prospective park partners to lease and operate a landmark restaurant complex.

The NPS, Golden Gate National Recreation Area, is seeking an exceptional individual, organization, or team with restaurant management expertise to join the community of park-based partners as the lessee and operator of the Lands End Restaurant Properties under a lease.

The properties were previously operated as the Cliff House and Lands End Lookout Café.

Summary of RFP Opportunity

Become a park partner and celebrate nearly 50 years of “post-to-park” collaboration to operate a destination restaurant complex in the Sutro Historic District of San Francisco. This new lease offering consists of multiple opportunities to serve the public.

  • The building complex previously known as the Cliff House (1090 Point Lobos Avenue)

    • One Fine Dining Restaurant

    • Full Service Bar

    • Family Casual Restaurant

    • A Banquet Facility

    • A Gift Shop

  • The Café at the Lands End Lookout visitor center (680 Point Lobos Avenue)
  • LEED Platinum Multi-Award winning building
  • Stunning Ocean Views
  • Evening Valet Parking (Point Lobos Parking Lot)
  • Public Amenities
  • Public Restrooms
  • Public Viewing Areas
 
Cypress trees around Cliff House and Camera Obscura scructure
Doc Miles NPS

Property Overview

The Cliff House was acquired by the NPS in 1977 and has operated under a concession contract since that time. The building was constructed in 1909 and is the third Cliff House on this site after the two previous Cliff House buildings were destroyed by fire. The primary structure consists of a renovated non-historic structure and a major addition completed in 2006.

The restaurant complex is situated on a hillside above the Pacific Ocean in the north westernmost corner of San Francisco, California in an area known as Lands End with spectacular views and has extensive history and importance to the citizens and visitors of San Francisco. The lease will also include the café at the nearby Lands End visitor center, public restrooms, public viewing areas, and non-exclusive use of an adjacent parking lot.


Facilities

The Restaurant Complex (1090 Point Lobos Avenue)

The restaurant complex, located within the Sutro Historic District of the Park, recently provided two food and beverage service options. The entire building is approximately 27,000 square feet of which approximately 21,000 square feet is rentable.

Café at the Lands End Lookout Visitor Center (680 Point Lobos Avenue)

The café is located within the Lands End Lookout visitor center. Prior to the pandemic, the café served soups, sandwiches, salads, desserts, espresso drinks and hot cocoa seven days a week. There is no indoor seating; however there is a small stand-up bar with stunning views and plenty of places to sit outside. The café is about 300 yards east of the main restaurant building.

Evening Valet Parking (Point Lobos Parking Lot)

Lessee will manage valet parking during evening hours at an offsite non-exclusive-use parking lot (approximately 60 spaces) on Point Lobos Avenue across from Louis’ Restaurant, less than 250 yards from the main restaurant building. Valet parking service may operate during the evening seven days a week. During valet parking operation, general visitor cars will be entitled to self-park.


Golden Gate National Recreation Area Program Objectives

Consistent with the NPS mission and the Park’s values and strategic goals, NPS has several objectives for the successful operation of this unique opportunity, as follows:

  1. High quality food and beverage service to the public, including: diversified price points and menu items; environmentally sustainable and healthy food ingredients;

  2. Integrated interpretation and education of historic and cultural significance of the Property and the Park in the visitor experience;

  3. Ongoing repair and maintenance of the structures and surrounding public areas within the Property;

  4. Implementation of best management practices for environmental sustainability throughout operations;

  5. Inclusionary practices and policies that promote equity, accessibility, and multiculturalism within the workplace and for customers.


Download Instructions

Download: On this webpage, you will find links to download the RFP and other necessary documents. The RFP contains specific details and information about RFP requirements and submittal instructions, so please review this carefully. Additional information may also be posted on this website during the RFP response period.

Register: If you intend to respond to the RFP, you must register to receive formal electronic notifications and updated information during the RFP response period. You do not have to attend the RFP Site Tour and Pre-Submittal Conference to respond to the RFP.

Review and Submit a RFP Response: Please review the RFP carefully for specific instructions about submittal requirements. Additional information will be posted via Sam.gov and may also be posted on this website during the RFP response period.

For more information or to register to receive formal notifications, contact Kimberley Gagliolo, Commercial Services Specialist, at e-mail us.


RFP, Exhibits, and Supporting Documents

The Lands End Restaurant Properties RFP, Exhibits, and Supporting Documents are available for download here:

RFP

Exhibits

Supporting Documents


 

Photo Gallery

 
 

Frequently Asked Questions

The Cliff House, which formerly occupied the building, was closed on March 16, 2020 due to San Francisco public health guidance, which prompted restaurants and other businesses to close in response to COVID-19. The restaurant was able to offer take-out services for a short period of time but found that operating costs were far higher than revenue. The restaurant’s contract with the NPS expired December 31, 2020. The NPS is now searching for a long-term occupant for the Lands End Restaurant Properties.
The NPS is committed to providing and maintaining public services at the Lands End Restaurant Properties. The NPS issued the new Request for Proposals, which will be open for 120 days, to continue the solicitation process on January 18, 2022 and will announce a final selection by mid-2022 with a new lease effective later in 2022. [Link to news release]
Following the cancellation of the Request for Qualifications (RFQ) in August 2021, NPS updated the fair market value rent appraisal, the condition assessment, and the sample lease to better reflect the changed economic conditions brought on by the pandemic. The RFP process includes criteria for qualifications, both as experienced restaurant operators and for financial capacity to meet the lease requirements; therefore, the NPS determined resoliciting the RFQ then RFP process is not necessary as it would add several months to the process.
Under the terms of the lease, the lessee is required to continue to provide food and beverage service, operate a gift shop, and provide evening valet parking and potentially other ancillary uses. However, the NPS does not regulate prices, so visitors may see a change from the previous restaurant in menu items and prices.
Yes. The NPS is referring to the facilities as the “Lands End Restaurant Properties” per the draft lease.
Concession contracts must be appropriate and necessary while leases are only required to be appropriate. There are a great number of food and beverage options in San Francisco and in close proximity to the Lands End Restaurant Properties, which made the NPS determine that having a food and beverage operation is no longer necessary, but only appropriate.
Following the expiration of its contract with the former restaurant operator, the NPS was contacted by several groups interested in either short-term or long-term usage of the property. After reviewing its authority for short-term leasing with existing public health standards, the park entered into two short-term usage agreements with San Francisco non-profit groups Western Neighborhoods Project and the FOR-SITE Foundation. The agreements have enabled the building to be used as a museum space and art exhibit space. They are set to expire before a long-term occupant moves into the building later in 2022.


RFP Webpage History:
January 18, 2022 Version 1 - Initial Webpage
January 24, 2022 Version 2 - Download link for Asbestos-Containing Materials Survey Report
February 8, 2022 Version 3 - Property Inspection Notice
February 11, 2022 Version 4 - Lands End Restaurant Properties Request for Proposals, Project and Team Introduction Video
February 14, 2022 Version 5 - 3D Tours Are Available
February 28, 2022 Version 6 - Electronic Technical Information Center changes web hosts, etic links expire.
March 3, 2022 Version 7 - New ETic Links are available
March 21, 2022 Version 8 - ETic Cliff House Building Drawings
April 12, 2022 Version 9 - CAD documents are available
April 13, 2022 Version 10 - GOGA010-22 Amendment No. 5 Questions and Answers are available

Last updated: April 13, 2022

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