Recreate Responsibly: Messaging in Response to COVID-19

The Recreate Responsibly Coalition formed out of an emergency need brought on by the COVID-19 pandemic. The coalition is a national partnership of nonprofits, outdoor recreation businesses and land managers working to establish and coordinate messages about safely enjoying the outdoors during the pandemic, protecting our public lands and growing the recreation economy.

As the pandemic continued into the fall of 2020, the leaders of Recreate Responsibly recognized the need to provide structure to the coalition and evolve a strategic plan to guide its future. After forming a steering committee, the leaders requested assistance from the National Park Service - Rivers, Trails and Conservation Assistance program (NPS-RTCA) to guide the planning process. NPS-RTCA served as facilitator throughout the six-month process, meeting with the steering committee on a biweekly basis and with program managers in between meetings to track progress, troubleshoot issues as they arose and strategize about next steps.

The completed Recreate Responsibly 2021 Strategic Plan provides strategies and guidance for organizational structure, administration and the implementation of their vision.

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For more than 30 years, the National Park Service - Rivers, Trails and Conservation Assistance program  has been moving the needle on conservation and outdoor recreation in communities across America. Be sure to follow us on Facebook and Twitter.