Each year, the National Park Service organizes a series of servicewide messaging themes to highlight the depth and breadth of the more than 400 parks and dozens of NPS programs at work in communities across the United States. National in scope, the themes are designed to engage parks, NPS programs, partners, and the public across the country in shared messages illustrated by the remarkable places and stories in our care. The themes are mostly organized by month, but we will have a few mini-campaigns around special moments.
2019 Servicewide Themes
January: Recreation Resolutions for the New Year
A new year brings new goals and challenges to conquer. How does the National the Park Service provide recreational opportunities within parks and in communities to tackle our New Year’s resolutions? What’s your recreation resolution?
February: African American History Month
Preserved within parks and in neighborhoods throughout the country through NPS programs, African American history is an essential part of the American narrative. What stories can we share about the African American experience and contributions to our country?
March: Women’s History Month
Women have long been visionaries, changing the course of history. What are some of the contributions and achievements of women that are captured by parks and programs?
April: We’re on a Mission!
As we celebrate National Park Week and move further into our second century, in what ways can we demonstrate our core mission to preserve the nation’s special natural and cultural heritage for future generations while continuing to help everyone Find Your Park?
May: Undiscovered Stories
During this month of celebrations of history and culture, including Jewish American Heritage Month, Asian American and Pacific Islander Heritage Month, Preservation Month, and the 100th anniversary of the Transcontinental Railroad, what stories surprise or inspire?
June: Moments of Change
From commemorating great moments in history to celebrating the great outdoors and the summer solstice, what moments of change shape our history and our natural world? As part of this theme, we'll focus on two special initiatives: Great Outdoors Month and the upcoming 100th anniversary of the 19th Amendment.
July: All Americans’ Stories
As we celebrate the nation’s birthday, it’s time to reflect on who we are. How do parks and programs share our nation’s uniquely diverse identity and the story of our journey into what we’ve become?
August: Picturing Yourself in a Park
Whether visitors or staff, we all see ourselves in different roles when we come to parks—as photographers, hikers, learners, and much more. How can we picture ourselves in our parks and public lands?
September: National Parks in Your Neighborhood
A national park experience may be found close to many communities. And the National Park Service works with communities across the nation to promote outdoor recreation and historic preservation. How is the National Park Service a neighbor engaged with communities across the country?
September 15-October 15: Hispanic Heritage Month
How do parks and programs share the achievements, contributions, and cultural celebrations of Latinos and Hispanics? Shared between two months, National Hispanic Heritage Month celebrates the contributions, achievements, and histories of Hispanics and Latinos in American culture. We can share the diverse and rich cultural history and heritage preserved within parks and through our programs and partners.
October: Arts in Parks
Whether shaped by nature or preserving the legacy of people (or both!), parks are works of art that in turn inspire artists. How can people find their muse in parks and public lands?
November: Native American Heritage Month
Celebrating American Indians and Native Alaskan and Hawaiian peoples, what history and heritage are shared within your parks or preserved through programs and partnerships?
Honoring our Veterans
In November, we’ll also focus on our efforts to work with and honor the sacrifices of veterans through a special mini-campaign.
December: Give the Gift of Parks
‘Tis the season of giving, and what better gift than a park? How do people’s contributions to our parks and public lands provide rewarding experiences for others or themselves?
From National Park getaway ideas to special commemorations and topical content, there are lots of other great story ideas across the National Park Service.
Last updated: July 15, 2019