Fresno State Students Urge Their Peers to Visit and Cherish Yosemite National Park
Advanced PR Student Project Encourages Students to Escape, Explore, and Exhale
Fresno State's advanced public relations students are launching a multi- faceted public relations campaign encouraging students to safely visit and cherish Yosemite National Park. The "Escape, Explore, Exhale: 90 Miles to Your Wild Side" campaign targets young adults and invites Fresno State students to delve into nature and discover the natural beauty of the park this April.
To "Escape" students are encouraged to visit the park and be both safe and prepared while visiting. To "Explore" students will be educated about the myriad of activities they can do at the park, as well as the calories they can burn while hiking, biking, rafting, etc. Students will also be urged to "Exhale" during their visit and support preservation efforts.
Scott Gediman, Assistant Superintendent of Public & Legislative Affairs at Yosemite National Park, agrees. "Although Yosemite National Park has received over 4 million visitors each of the past two years, the park has seen a decline of young people visiting the park," he said. "Targeting young adults to visit the park is vitally important to our mission, and the future of Yosemite National Park. We're thrilled to be working with the students of Fresno State University on this innovative and relevant campaign."
There will also be a Spanish-language version of the campaign to encourage the large Latino population on campus and in the surrounding community to visit, be safe and preserve Yosemite. The slogan will be "Escapa y Explora a Yosemite. Empieza la tradicion." ("Escape and Explore Yosemite. Start the tradition.")
"We are thrilled to be including a Spanish-language component in our Yosemite campaign," said Professor Betsy Hays, who teaches the class conducting the campaign. "The students wanted it, the client wanted it, and it made sense according to the research. So we figured out a way to bring in the resources to make it happen."
Information about the campaign can be found at www.EscapeExploreExhale.com or via Twitter @90milesYosemite or @ExploraYosemite or at Facebook.com/EscapeExploreExhale or Facebook.com/EscapaYExplora.