November 4, 2011
Kathleen Przybylski, 218-283-6612
International Falls, MN - The Destination Voyageurs National Park (DVNP) Team from the Heart of the Continent Partnership's International Community Congress held at the end of October is moving forward with an action plan. During the Community Congress, the DVNP team chose the development of a DVNP Marketing Plan by December 2012 as the main goal of its action plan. The team identified specific action steps required to guide DVNP toward its goal.
First and foremost is communication with stakeholders about the team's action plan. The DVNP team is compiling a contact list to use for disseminating updates and information about the team's progress on the action plan as well as to seek input.
As the team begins to develop the marketing plan, it will use the recommendations and comments gathered from the December 2007 Marketing Think Tank sponsored by DVNP in Orr, Minnesota as a starting point. Team members seek to enhance existing marketing efforts and not duplicate or compete with specific gateway marketing initiatives. This marketing effort seeks to be inclusive of all gateway communities and built from community participation.
The foundation of DVNP's current marketing effort is the website portal found at www.destinationvoyageursnationalpark.com or www.dvnpmn.com. This website contains links to each gateway community's tourism website and information about Voyageurs National Park. DVNP ran a six month Google ad word campaign from April 2011 to September 2011 on this website. Increased referrals to gateway community tourism websites through this portal website demonstrated the impact this type of website can have on marketing.
The DVNP team is excited to move the mission of DVNP ahead and looks forward to working with its stakeholders to reach its goal.
About the National Park Service: More than 20,000 National Park Service employees care for America's 395 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Learn more at www.nps.gov.