(60-day draft. Send comments to Chick Fagan in Office of Policy before June 11, 2001.)

Director’s Order #52D: Use of the Arrowhead Symbol

Approved: ________________________

Director

Effective Date: ________________

Sunset Date: __________________

This Director’s Order supersedes Special Directive 93-7, and any other conflicting policies, procedures, or instructions pertaining to the use of the arrowhead symbol.

Contents

1.0 Purpose and Objectives

2.0 Background

3.0 Authority to Issue this Director’s Order

4.0 Responsibilities

4.1 All National Park Service Employees

4.2 Office of Policy

4.3 Partnership Office

4.4 Ranger Activities Division

4.5 Harpers Ferry Center and Denver Service Center

5.0 Use of the Arrowhead Symbol

5.1 Prohibited Uses

5.2 Internal Uses

5.2.1 Arrowhead Pride Program

5.2.2 Arrowhead Pride Committee

5.2.3 Other Employee Merchandise

5.3 External Uses

5.3.1 Partnership Activities

5.3.2 “Partnership Parks”

1.0 Purpose and Objectives and Background

The purpose of this Director’s Order is to update the policies, procedures, and requirements that governthat govern the use of the National Park Service arrowhead symbol. The arrowhead symbol was first adopted by the National Park Service in ____. It was registered with the Patent and Trademark Office in ________. The arrowhead symbol has long been associated with the pride that NPS employees …. .

The use of the arrowhead symbol is governed by law and regulation and must meet criteria established by National Park Service (NPS) regulations. As the official symbol of the National Park ServiceNPS, it is protected by. The use of the arrowhead symbol is governed by law and regulation and must meet criteria established by Servicewide policy. Section 701 of Title18 USCUSC ___, which prohibits persons from unauthorized manufacture, sale or possession of “any badge, identification card, or other insignia” of any department or agency of the United States, and forbids the manufacture of any “engraving, photograph, print or impression of any such badge, identification card, or other insignia.” prohibits _________.

The objectives of this Director’s Order are to:

· Prevent unauthorized, unprofessional, or inappropriate use of the NPS arrowhead symbol;

· Promote the consistent and proper use of approved NPS arrowhead graphics; and

· Provide guidance for obtaining NPS arrowhead merchandise and products that can be used to enhance NPS employee morale and esprit de corps.

In addition, the arrowhead is protected by the trademark laws of the United States as a registered service mark, and by 36 CFR 11, which prohibits commercial use of the symbol unless permitted by the Director.

It is also protected by 36 CFR ___, which prohibits commercial use of the symbol unless permitted by the Director

This Director’s Order is one in a series of orders that, together, comprise the NPS “Message Project,” officially adopted by the Service through Director’s Order #52A. The series consists of:

· Director’s Order 52A: The Message Project;

· Director’s Order 52B: The Visual Identity System;

· Director’s Order 52C: Park Signage; and

· Director’s Order 52D: Use of the Arrowhead Symbol.

Director’s Order 52A: The Message Project.

Director’s Order 52B: The Visual Identity System.

·Director’s Order 52C: Park Signage.

Director’s Order 52D: Use of the Arrowhead Symbol.

2.0 Background

2.1 Statutory and Regulatory Protection. The Service’s authority to protect the arrowhead symbol is found in section 701 of title 18 of the United States Code. This law prohibits the unauthorized manufacture, sale or possession of “any badge, identification card, or other insignia” of any department or agency of the United States, and forbids the manufacture of any “engraving, photograph, print or impression of any such badge, identification card, or other insignia.” In addition, the arrowhead is protected by the trademark laws of the United States as a service mark registered with the U.S. Patent and Trademark Office, and by 36 CFR 11, which prohibits commercial use of the symbol unless permitted by the Director.

2.2 The Symbol’s History. For more than 50 years, the arrowhead has symbolized the major facets of the national park system: the sequoia tree and bison represent vegetation and wildlife, the mountains and water represent scenic and recreational values, and the arrowhead represents historical and archaeological values. Perhaps equally as important, the arrowhead has been a symbol of NPS employee pride.

The arrowhead symbol was authorized by the Secretary of the Interior as the official National Park Service emblem on July 20, 1951. As early as 1949 there were discussions and proposals for an emblem design that would identify the NPS. One of the first badge designs was submitted by Dudley Bayliss. Although Bayliss’ design won a $50 prize in an NPS contest, it was never used. In 1951, historian Aubrey V. Neasham submitted a rough sketch of a design to the new director, Conrad L. Wirth. Neasham’s design incorporated an elongated arrowhead and a pine tree. Director Wirth turned the idea over to a regional group that designed the now familiar NPS arrowhead symbol..

Once the arrowhead symbol was approved in 1951, it soon gained recognition as the NPS symbol and began appearing widely on signs and publications. On September 2, 1952, the Director authorized the arrowhead symbol to be worn on uniforms. On March 20, 1954, he approved slightly revised arrowhead design specifications. Director’s Order #52A further updated graphic standards for the symbol, which are published at www.graphics.nps.gov.

The first action taken by the NPSttempt to forestall unseemly commercial use of the arrowhead occurred with publication of an official notice of the NPS Insignia in the Federal Register in March of 1962 (27 F.R. 2486). Special Directive 93-7, now replaced by this Director’s Order, further clarified use of the arrowhead symbol. The NPS arrowhead symbol continues to enjoy strong acceptance and protection among NPS employees, and a growing segment of the public has come to recognize it as representing high standards of stewardship for the public lands under the Service’s care..

3.0 Authority to Issue tThis Director’s Order

The authority to issue this Director’s Order is found in the NPS Organic Act (16 USC 1 through 4) and in delegations of authority found in section 245 of the Department of the Interior Manual.

4.0 Responsibilities

4.1 All National Park Service Employees

All employees must:are responsible to:

· Comply with the policies and procedures contained in this Director’s Order;

· Notify external entities whom they observe using the symbol without proper authorization that they may not do so without NPS authorizationust cease and desist; and

· Alert the WASO Ranger Activities Division through proper channels of external entities who have refused to cease and desist in their unauthorized use of the symbol.

4.2 Office of Policy (WASO)

The Office of Policy willis responsible to:

· Review requests received from external sources to use the symbol;

Coordinate reviews as necessary with the Partnerships Office and the Division of Ranger Activities;

· Review requests received from external sources to use the symbol;

· Coordinate reviews as necessary with the Ranger Activities Division, the Interpretation and Education Division, the Partnership Office, and the Public Affairs Office;

· Maintain the arrowhead symbol as a service mark under U. S. trademark laws;

· Chair the committee for and coordinate the Arrowhead Pride Program for employees, alumni, and partners, with an appropriate non-profit organizationEastern National Parks and Monuments Association [do you want to name the company? Is it likely to change?] ;;

· Reject requests from external sources when those requests clearly cannot be approved under the terms of this order; and

· Forward to the Director those requests that are recommended for approval.

4.3 Partnerships Office (WASO)

The Partnerships Office is responsible twillo:

· Provide counsel to the Office of Policy when there is uncertainty about the merits of a proposed internal or external use of the symbol;

· Provide initial screening of uses proposed in conjunction with most partnership activities;

· Educate national partner organizations about the circumstances and terms under which the symbol may be utilized by a partner organization;

· Assist park managers in understanding the circumstances and terms under which the symbol may be utilized by their partner organizations.

4.4 Ranger Activities Division (WASO)

The Ranger Activities Division willis responsible to:

· Provide council to the Office of Policy when there is uncertainty about the merits of a proposed internal or external use of the arrowhead symbol;

· Take follow-up action to gain compliance on the part offrom external entities whothat have used the symbol without proper authorization. (This may require occasional consultation with the Solicitor’s Office and the Department of Justice.)

4.5 Harpers Ferry Design Center

The Harpers Ferry Design Center will:

· Develop design standards for the symbol and for its appropriate application in various forms of media;

· and Denver Service Center

The Harpers Ferry Design Center is responsible to:

Develop design standards for the symbol and for its appropriate application in various forms of media;

· Monitor use of the arrowhead symbol to ensure that it is used appropriately in various forms of media as prescribed by Director’s Order #52B: Graphic Design Standards; and

· Post the design standards in readily useable form on the Internet, and otherwise make the standards conveniently available for authorized uses.

5. 0 III. Policies, Procedures, and RequirementsUses of the Arrowhead Symbol

Uses of the arrowhead symbol basically generally falls into 2 3 categories:, : (1) iprohibited Internal uses ; internal uses by the NPS, including employee arrowhead merchandise,; and and (2) eexternal uses by entities other than the NPS, and prohibited uses.. External uses that are carried out pursuant to a contract, formal agreement, or other explicit direction from the NPS are considered a form of official NPS use and covered by the policies and procedures applicablethat apply to internal uses.

5.1 Prohibited Uses.

· No entity outside the Service may utilize the arrowhead symbol without approval from the Director or the Director’s delegated representative.

· Under no circumstances is the symbol authorized to be employed in any manner or for any purpose that would malign or denigrate the NPS or its employees, or otherwise reflect adversely on the NPS mission or image.

· No reproduction of the symbol is permitted which in any way changes the official wording or design elements.

· The use of the symbol on souvenirs or other items or merchandise presented for sale to the public by private enterprise operating either within or outside of areas of the National Park System will not be authorized.

· The symbol will not be authorized for use in a manner that would imply endorsement by the Service of a product, service, or enterprise which the Service has no authority to endorse.

5.26. Internal Uses.

6.1 Approved Uses. The following internal internal uses are authorized will be permitted without further WASO reviewprior approval from the Director:

· Business cards which are printed for the official use of an NPSthe employee;

· Plaques, gifts, and awards for presentation to employees, to non-employees who have rendered service to the NPS, to visiting dignitaries, or to foreign hosts by international NPS delegation members;

· Internal publications and other media prepared or commissioned by the NPS;

· Conference materials such as folders, pads, pens, and any other items used at NPS sponsored conferences;

· Signs and exhibits designed, constructed, or commissioned by the NPS for official NPS sponsored or co-sponsored functions and purposes; and

· Garments, utilitarian items, and commemorative items produced under the Arrowhead Pride Program (see section 5.2.b).Special events sponsored or co-sponsored by the NPS.

5.2.1 6.2 The Arrowhead Pride Program. Commemorative and other items bearing the arrowhead symbol can enhance the morale and the esprit de corps of NPS employees, and should be used to recognize the valued services provided by others. Therefore, the “Arrowhead Pride” program, begun i In 1993, a committee was formed to address the desire for arrowhead products among employees, alumni, and partners for arrowhead products, will be continued.of the NPS. Those eligible to purchase products under this program include NPS employees, For the purposes of this Director’s Order, employees include Volunteers in the Parks, Student Conservation Association members, National Park Foundation employees, and cooperating association employees.. Arrowhead products enhance the morale and the esprit de corps of NPS employees, and can be used to recognize valued services provided by others. Employees are NOT authorized to purchase products through this program for re-sale to the general public or other non-eligible participants, and garments may NOT be mixed with or worn as uniform items. Other criteria that must be met include the following:

· Careful thought must been given to the appropriateness of the items and the control of their purchase and distribution.

· Products should be high quality and tasteful, and must not detract from the NPS image. The appropriateness of any item proposed for sale should be addressed by a review committee.

· No garments may be sold or worn which would likely be mistaken for an NPS uniform item, or which would otherwise imply that the wearer was an on-duty NPS employee. (Refer to Director’s Order #43: Uniform Standards, for more guidance.)

· Sales to employees are permitted only through a non-profit organization such as an Employee Association. The non-profit organization may order and purchase items from, or otherwise subcontract with, a for-profit vendor or manufacturer when it is assured that the provisions of this Director’s Order will not otherwise be violated.

· Employees designing or contracting for production of arrowhead items must ensure that only the official arrowhead symbol is used. Official arrowhead graphics can be viewed at www.graphics.nps.gov.

· No employee of the NPS or the Department of the Interior may profit financially from the design, production, or sale of the item.

5.2.2

Arrowhead Pride Committee. The Office of Policy will convene and chair an Arrowhead Pride Ccommittee consistings of individuals who represent a broad cross-section of our employees—including field, central office, and program staff. The committee will select focuses on hhigh-quality products that may be purchased by employees through the Arrowhead Pride Program for use useful to employees outside the work environment and that will that would reflect positively on the NPS imagehelp meet the goals of the Messaging Project (see Director’s Order #52A). . The committee may also selectseeks to develop a line of products—such as plaques, awards, and briefcases—that may be for thused in conjunction with thee work environment.

The Office of Policy will arrange for an appropriate non-profit organization to market the approved products to employees (and other eligible purchasers). All approved items, including garments, coffee mugs, note cards, notebooks, etc., may be customized to meet specific park or program needs. (As of this writing, items are available through “The Arrowhead Store,” which can be reached by calling 877-628-7275 or by visiting the on-line catalog at www.ArrowheadStore.com.) Any NPS employee may propose items for the committee’s consideration.

5.2.3 t, as well as to identify opportunities to meet the goals of the Messaging Project (See Director’s Order #52A).

In 2000, the Director approved an agreement between the NPS and Eastern National Parks and Monuments Association (ENPMA). The agreement allows ENPMA to sell appropriate, quality arrowhead merchandise through the Arrowhead Store. The merchandise is available only to NPS employees, alumni, and partners.

The Arrowhead Pride program is the primary source of authorized arrowhead items. Employees should review the available garments and other commemorative items that are available through the program before contracting from other vendors. All available items, including garments, coffee mugs, note cards, notebooks, etc., are suitable for gifts and awards. All items have been approved by the Director, and custom items may be requested. The Arrowhead Store can be reached by calling 877-628-7275 or by visiting the on-line catalog at www.ArrowheadStore.com.

6.3 OOther Employee Merchandise. Approval is NOT required by the Director for any employee sales item such as garments (T-shirts, jackets, polo shirts) or commemorative items (i.e. pens and pencils, coffee mugs, plaques), or any other objects produced solely and expressly for sale to NPS employees. Proposals for such use of the arrowhead on employee merchandise need not be submitted to the Office of Policy as long as they meet the following criteria:The Arrowhead Pride Committee, and the non-profit organization authorized to market committee-selected products, will be the primary source of authorized arrowhead items. Employee organizations should review the available garments and other commemorative items that are available through the program and contact the Arrowhead Pride Committee to determine if their needs can be met before contacting other vendors. (Individual employees are not authorized to produce or cause to be produced arrowhead merchandise.) If the committee determines the proposed merchandise is not suitable for Servicewide marketing, and the employee organization cannot obtain the products it desires through the primary source, then the organization may utilize some other source. In all cases, the criteria listed in 5.2.b.1 above must be met.

·Employees should be especially cautious of the use of the arrowhead on garments. No garments will be sold or worn which would likely be mistaken for an NPS uniform item, or which would otherwise imply that the wearer was an on-duty NPS employee. Garments will NOT be mixed with or worn as uniform items. Refer to Director’s Order 43: Uniform Standards, for more guidance.

·Sales to employees will be permitted only through a non-profit organization such as an Employee Association. The non-profit organization may order and purchase items from a for-profit vendor or manufacturer when it is assured that the provisions of this Director’s Order will not otherwise be violated.

·No employee of the NPS or the Department of the Interior will financially profit from the design, production, or sale of the item.

75.3. External Uses

Uses of the arrowhead symbol proposed by entities outside the Service will be referred to the Chief, Office of Policy, for initial screening. Proposed uses that would clearly promote the educational and conservation activities of the National Park Service may be approved by the Chief, Office of Policy. The Chief will disapprove uses that would not contribute, or contribute only marginally, to the Service’s educational or conservation activities. Other proposed uses that fall between these extremes will be referred to the Director, following consultation with the Ranger Activities Division, the Interpretation and Education Division, and the Partnership Office, as appropriate. The Chief, Office of Policy, may prescribe procedures to expedite processing of requests.

All external uses of the arrowhead must be submitted through the Office of Policy for approval.

The Office of Policy will review such requests for consistency with other NPS regulations, policies, and guidelines, including whether the proposed use of the arrowhead supports NPS educational and conservation objectives as outlined in 36 CFR Part 11, and would otherwise be appropriate. SomeCertain uses of the arrowhead—such as photographic images incidental to First Amendment-protected activities— may may be beyond the Service’s controlfall under First Amendment protection or public domain.

In all cases where an external use will be approved, we will look for opportunities to include appropriate “messages” about the NPS mission.

5.3.1 Partnership Activities. Where a use is proposed in conjunction with a “partnership” activity (characterized by a formal agreement between the NPS and the partner organization), the Partnership Office will perform the initial screening. This general rule does not apply to “partnership park” activities described in 5.3.2, below.

5.3.2 “Partnership Parks.” As Congress has expanded the NPS mission, we increasingly experience situations where the Service has an explicit or implied “partner” relationship with some other entity that is responsible for administering a park or park-like area. “Heritage” areas are an obvious example. In these situations, it is important that the Service’s role be made known to the public, in keeping with our goal of enhancing the public’s understanding of the full scope of who we are and what we do. But we must also ensure that we do not confuse the public by causing them to believe that these areas are part of the National Park System, or are administered by the Service; to do so would run contrary to the goals of the Message Project. NPS managers who work with these types of partner organizations must be thoughtful and cautious when making decisions about how the arrowhead symbol will be employed in connection with partnership activities. Unless Congress has indicated the area is part of the National Park System, Servicewide policy is to:

(1) Prohibit use of the arrowhead symbol in publications or other media if it would create the impression that it is National Park Service media.

(2) Allow use of the arrowhead symbol in tandem with the partner’s symbol in media, provided that the media

· clearly states the nature of the relationship between the Service and the other organization(s), and

· clearly states that the area is not a part of the National Park System.

(3) Prohibit use of the arrowhead symbol on entrance, directional and informational signs and exhibits for the area, unless

· the area has been designated an “affiliated area,” and the sign contains

· the symbol(s) of the other partner organization(s), and

· a clear message that the area is not part of the National Park System.

Additional guidance on criteria (1) and (2) will be provided in Director’s Order 52B (The Visual Identity System), and on item (3) in Director’s Order 52C (Park Signage).

----------End of Director’s Order----------The Director has delegated authority to the Office of Policy to approve or deny certain uses when they are essentially a public service and will contribute to the educational and conservation programs of the NPS (36 CFR Part 11). Other requests will be forwarded to the Director with a recommendation. The Director will either approve or deny the requests.

8. Prohibited Uses.

·Under no circumstances is the arrowhead symbol to be employed in any manner, which would malign or denigrate the NPS or its employees [what about first amendment situation? Political cartoon?].

·No reproduction of the arrowhead symbol is permitted which in any way changes its wording or design elements. The resale by employees of any garment, piece of equipment, commemorative item or other object acquired under any authority contained herein is prohibited.

·The use of the symbol on souvenirs or other items or merchandise presented for sale to the public by private enterprise operating either within or outside of areas of the National Park Service is prohibited.

9. Procedures for Review and Approval

Requests to reproduce the arrowhead symbol for external use will be submitted in writing to the Washington Office of Policy. The Office of Policy will review requests in consultation with Ranger Activities, the Office of Partnerships, the Branch of Labor and Employee Relations, and other offices as necessary. The Office of Policy will approve or deny requests OR forward requests to the Director for approval as required by this Director’s Order.

Requests will contain, at minimum, the following:

The name, address, and telephone number of the proposer(s);

A full description of the item to carry the symbol, including (if possible) relevant drawings and photos;

A narrative which explains how the item will meet the purposes outlined in this Director’s Order;

The vendor who will manufacture the item;

An initial sample, if available.

---End of Director’s Order--

Responsibilities

All National Park Service Employees

All employees are responsible for:

Complying with the policies and procedures contained in this Director’s Order.

Requesting external entities whom they observe using the symbol without proper authorization to cease and desist.

Alerting the WASO Ranger Activities Division of external entities who have refused to cease and desist in their unauthorized use of the symbol.

Office of Policy

The Office of Policy is responsible for:

Reviewing requests received from external sources to use the symbol;

Coordinating reviews as necessary with the Partnerships Office and the Division of Ranger Activities;

Rejecting requests from external sources when those requests clearly cannot be approved under the terms of this order; and

Forwarding to the Director those requests that are recommended for approval.

Partnerships Office

The Partnerships Office is responsible for:

Providing counsel to the Office of Policy when there is uncertainty about the merits of a proposed internal or external use of the symbol.

Educating national partner organizations about the circumstances and terms under which the symbol may be utilized by a partner organization.

Assisting park managers in understanding the circumstances and terms under which the symbol may be utilized by their partner organizations.

Ranger Activities Division

The Ranger Activities Division is responsible for:

Providing council to the Office of Policy when there is uncertainty about the merits of a proposed internal or external use of the arrowhead symbol.

Taking follow up action to gain compliance from external entities who have used the symbol without proper authorization. (This may require occasional consultation with the Solicitor’s Office and the Department of Justice.)

Harpers Ferry Design Center and Denver Service Center

The Harpers Ferry Design Center is responsible for:

Developing design standards for the symbol and for its appropriate application in various forms of media.

Monitoring to ensure that the symbol is applied, as appropriate, to various forms of media as prescribed by Director’s Order #52B.

Posting the design standards in readily useable form on the Internet, and otherwise making the standards conveniently available for authorized uses.

F. Office of Public Affairs????