• Indianhead Point stands tall along the Pictured Rocks. Photo copyright Craig Blacklock

    Pictured Rocks

    National Lakeshore Michigan

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Business Plan

The cover of the Pictured Rocks National Lakeshore Business Plan is a painting of Miners River by Bill Lathrop.

Business Plan

NPS image

The purpose of business planning in the National Park Service is to improve the ability of parks to more clearly communicate their financial status with principal stakeholders. A business plan answers such questions as: What is the business of this park unit? How much money does this park need to be operated within appropriate standards? This plan demonstrates the functional responsibilities, operational standards, and financial picture of the park.

The business planning process is undertaken to accomplish three main tasks. First, it provides the park with a synopsis of its funding history. Second, it presents a clear, detailed picture of the state of current park operations and funding. Finally, it outlines park priorities and funding strategies.

A common methodology is applied by all parks developing business plans. Park activities are organized into five functional areas, which describe all areas of business for which a park is responsible. The functional areas are then further broken down into 34 programs. This allows the park to move beyond the traditional National Park Service method of reporting expenditures in terms of fund sources, and instead report expenditures in terms of activities. As a result, the park can communicate its financial situation more clearly to external audiences. Furthermore, using the same 34 program structure for all parks provides a needed measure of comparability across park units.

Completing the business plan process not only enables a park to produce a powerful communication tool, but also provides park management with financial and operational baseline knowledge for future decision making.

Business Plan: Pictured Rocks National Lakeshore, Fiscal Year 2005 (pdf - 44 pages)

The maintenance staff for Pictured Rocks National lakeshore posed for this photo in the summer 2007.  The photo was taken inside the lakeshore's maintenance building.

Pictured Rocks National Lakeshore Maintenance staff, summer 2006

NPS photo

In concert with the Business Plan Process, Pictured Rocks National Lakeshore undertook a comprehensive review of its current and projected operations -- a Core Operations Evaluation.

Core Operations Report (pdf - 31 pages)

Also of interest:
Your Dollars at Work
National Park Service budget information "Green Book"


Did You Know?

Bear claw scars on the smooth bark of an American beech tree.

Bear claw marks can be seen on the trunks of American beech trees because the bark is so smooth. Bears climb trees for safety and to eat beech nuts. The non-native beech bark disease is sweeping through Pictured Rocks National Lakeshore, killing many beech trees. Trees scarred with bear claw marks will be harder to find. More...