National Park ServiceU.S. Department of the Interior
Partnership header Roundtable discussion in a conference room setting
ONLINE FUNDRAISING

Presenting Online Purchase and Earned Income Opportunities

Many of the same techniques and tools that are effective in generating donations online are equally effective in marketing merchandise online - a Web site, a merchant account to process payments, and a list of email addresses of stakeholders.

And as with online fundraising, the advantages of online marketing over conventional marketing include:

  • Online marketing and processing costs are lower than through conventional sales.
  • Organizations can reach a global, targeted market virtually instantaneously.
  • Web-based stores never close
  • Internet search engines and directories bring potential customers to organizations without unreasonably expensive marketing efforts.
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