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ONLINE FUNDRAISING

Provide Secured Donation Page

People will only make donations if they trust your organization. Donors want to know that their gift and donor information is secured. Provide them with an easy, secure way to give online (otherwise an organization risks losing them and their donation). Post your privacy policy and security statement to assure donors that their transaction and donor information will be secure.

The donation page should reflect the feel and look of the organization's Web site. If possible, provide donors with a choice on how their money is invested and proactively update them on the project they are supporting.

Make sure there is a clear, easy, one-click request on every page that will get the visitor to your donation processing page. Donors should not have to leave what they are reading to navigate your site in order to find the place where a gift can be made.

Clicking on the button links the donor to a secure page. The page will have an online form that permits the donor to make the contribution and pay by credit card. It will typically have information about other methods of donating, such as a form that can be mailed or faxed to the organization, a telephone number to call during business hours to make donations, and information about planned giving.

Nonprofits can use a service provider such as entango.com, localvoice.com, or remit.net to run a secure server, process transactions and post donor information into their donor database. Charges generally run between five to ten percent per transaction. Or for $10 to $30 a month plus transaction fees, a nonprofit can use a secure server at a Web-hosting company such as hiway.com, interland.com or verio.com, to accept donations directly online.

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