National Park ServiceU.S. Department of the Interior
Partnership header Roundtable discussion in a conference room setting

Cost Effectiveness of Online Fundraising as a Donor Incentive

Online giving allows flexibility. It's easy, fast, and can be done at a donor's convenience. With the Internet, potential donors can readily learn about the mission, programs and successes of the organization they are considering supporting within minutes.

Donors can find an organization's Web site and donation button at any time of the day or night from any computer that has a modem and access to a telephone line (or DSL). The Internet provides enhanced opportunities for donors and potential donors to communicate and stay informed about ways they can support an organization's efforts with consistent and timely data.

Donors receive instant gratification that is unavailable through many conventional fundraising methods. After a donation has been made through software that captures and processes payment information, the gift is acknowledged in seconds. If they don't receive a response within 48 hours, online donors will become concerned about a relationship an organization is building with them.

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