THE YOSEMITE FUND

Contact: Darlene Bellucci, Annual Giving Manager at (415) 434-1782
Members: 25,000 (active last 12 months)
Database: 125,000 (includes people that have given in the past)

Mission

The Yosemite Fund provides broad based private funding and resources for specific projects and programs that further preserve, protect or enhance Yosemite National Park. The operations of the Fund must cause material improvements in the quality of Yosemite’s natural, cultural or historical resources or in the quality of the visitor experience.

Levels of Support and Benefits

$25 or more annually– Friends of Yosemite
$5 or more recurring per month – Sequoia Society
$1,000 or more annually– John Muir Heritage Society
$5,000 annually– Corporate Protectors

Planned Gift Donors – LeConte Society

Friends of Yosemite

  • Friends of Yosemite are donors giving to the Fund who make gifts of $25 or more each year.Discounts on lodging, activities, and shopping in the Park along with a special reservation phone number for Park accommodation
  • Name listing in the Register at the Honor Wall in Yosemite
  • Subscription to Approach, the Fund’s bi-annual journal

John Muir Heritage Society

The John Muir Heritage Society recognizes annual contributions of $1,000 or more each year.

  • Protector ($1,000)
    • Invitations to Society events in the Park and other special events elsewhere throughout the year
    • Name listing on the Honor Wall in Yosemite Valley Visitor Center and in the Fund’s Annual Report and Approach journal
    • A twelve-month Yosemite Park Entrance Pass
  • Guardian ($2,500)
    • All of the above Protector benefits plus
    • Twelve-month Federal Lands Entrance Pass
    • Invitation to summer high country outing
  • Sentinel ($5,000)
    • All of the above Guardian benefits plus
    • Ansel Adams Special Edition photograph
    • Invitation to additional Yosemite event
  • Benefactor ($10,000)
    • All of the above Sentinel benefits plus
    • Invitation to Sierra Nevada trip
    • Choice of premier Yosemite photograph

How Donations Are Used

  • Trail Repair and Access
  • Habitat Restoration
  • Visitors Services and Education
  • Cultural and Historic Preservation
  • Scientific Research
  • Wildlife Management

Strategies Used to Acquire, Renew, Upgrade and Cultivate Donors

  • Direct mail list exchange with like-minded organizations
  • Web site Donate button on home page www.yosemitefund.org
  • E-News letter sign up on web site
  • Annual direct mail/email solicitations to renew and upgrade giving
  • Two mail/email cultivation mailings, thanking donors for their support
  • Members giving $1,000+ are invited to off-season programs in the Park. Donors cover their lodging expenses. These events provide donors the opportunity to experience first-hand the difference their support has made to the Park. The events also allow The Yosemite Fund to cultivate closer relationships with donors which can lead to increased giving.