What We Do

a yellow flower and greenery surround a pond
Kenilworth Park and Aquatic Gardens

NPS Photo

The Natural Resource Office of Communication (NROC) is the hub for natural resource stewardship and science communications in the National Park Service (NPS). We provide the leadership, organization, knowledge, skills, and experience that when applied to messaging, create the opportunities for people to connect their national park experiences with the science and stewardship efforts that support park landscapes.

Communications Goals

We connect people to the NPS mission by working within NRSS and with communications colleagues at parks, regions, WASO and the Department of the Interior. Each day in NROC we combine communication theory, science, and technology with creativity. We invest in collaborative interpersonal and professional relationships to develop communication plans, strategies, tactics, and products to:

  • Engage new audiences in science and stewardship
  • Elevate the visibility of science and stewardship in the National Park Service
  • Increase awareness of park values and resource issues
  • Ensure efficient, effective, and cohesive communications within NRSS

Communications Functions

NROC leads NPS natural resource and science communications in six functional areas and employs a range of communications processes.

  • Plan and implement Servicewide communication guidance and strategies for science and natural resource topics and events.
  • Develop content for web, print and social media as well as for educational activities, and newsworthy events.
  • Coordinate with other NRSS staff with communication responsibilities, Servicewide advisory groups, interagency groups, community groups and other stakeholders.
  • Represent the NPS on natural resource topics in communications venues and engage audiences in natural resources and science.
  • Guide and facilitate efficient and effective communications products and processes.

Last updated: March 21, 2023

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