Olympic National Park Announces Elwha Logo Use Guidelines

Date: January 21, 2011
Contact: Barb Maynes, 360-565-3005
Contact: Dave Reynolds, 360-565-2985

Olympic National Park is reaching out to local businesses and organizations by providing a simple, inexpensive licensing process for using the official Elwha River Restoration logo and tagline to develop promotional products and websites.

"People are talking about Elwha River Restoration—around our area and around the country," said park superintendent Karen Gustin. "We're providing this unique opportunity as another way for the Port Angeles and Olympic Peninsula communities to become involved with this landmark project as we approach the start of dam removal in September." 

The two-page license agreement and a style guide can be viewed and downloaded on the park's website here: www.nps.gov/olym/naturescience/elwha-tagline-and-logo.htm. 

The logo was designed by Port Angeles-based Laurel Black Design. The "Natural Wonders Never Cease" tagline was developed by New Path Marketing of Sammamish, Washington. Both logo and tagline were first used by the park in November 2010. 

"This is a great way for businesses, schools, youth groups or non-profit organizations to really be creative and begin to develop their own signature Elwha River Restoration products," Gustin added. 

Elwha River Restoration, an environmental and cultural restoration project which includes the nation's largest dam removal, will free the Elwha River after nearly a century. Removing the 108-foot Elwha Dam and the 210-foot Glines Canyon Dam will allow anadromous fish to access more than 70 miles of protected habitat and help restore the river's salmon populations from 3,000 to more than 300,000. 

For more information on Elwha River Restoration, please visit the Olympic National Park's website at www.nps.gov/olym or share information and interact with "Elwha River Restoration" on Facebook.