Click here to skip the navigation, and go directly to the context of this page
 [graphic] Link to Ashland Home  [graphic] Link to Welcome Letter  [graphic] Link to Maps  [graphic] Link of List of Sites  [graphic] Link to Learn More  [graphic] Link to other Itineraries  [graphic] Link to NR Homepage
[graphic] Map of the state of Oregon, noting the location of Ashland with a star [graphic] Ashland Oregon: From Stage Coach to Center Stage Header   [graphic] Ashland Oregon: From Stage Coach to Center Stage Header [graphic] Ashland Oregon: From Stage Coach to Center Stage Header
[graphic] Ashland Oregon: From Stage Coach to Center Stage Header
[graphics] rotating images of Ashland
[graphic] All the World's a Stage
     

[photo] Lithia Park--the first park in Southern Oregon
Photograph by Terry Skibby

From its earliest days Ashland has always been a "hometown" community where those who came stayed to put down roots. Even today as a tourist center, visitors will remark on this "hometown" character and the warmth and friendliness of the townspeople. Ashland's women in particular were anxious to improve their town. The Women's Civic Improvement Clubhouse (now the Winburn Community Center) is a direct result of their activities, which included the acquisition of Lithia Park and the support of musical activities such as City Band concerts and Ballet in the Park during the summer months. These women, who earlier had established the Ashland Free Public Library, fought for and succeeded in obtaining funding for the Carnegie Library in 1912.

Significantly, it was Alice Applegate Peil, a woman whose ancestors were among the first Europeans in the area, who played a major role in first creating the climate for culture here and then working diligently to ensure its success. At her home, the Peil House, a group of women, known as the Ashland Study Club, gathered to lay the foundations for a number of Ashland cultural attractions including the Oregon Shakespeare Festival.

[photo]
The Ashland Study Club posing on the porch of the Peil House, March 16, 1916

Courtesy of The Terry Skibby Collection

While the women were interested in beautification and hospitality, many of Ashland's men were active promoters; as far back as 1914 Bert R. Greer, the editor of the Ashland Daily Tidings newspaper, put out a special issue entitled "Ashland, Oregon: the Carlsbad of America," (comparing the city to the famous Bohemian spa, located in today's Czech Republic). However, despite its reputation as a healing site, recognized by indigenous populations long before Europeans arrived here and began to promote "Lithia Water" as a nostrum, circumstances decreed that the town would not become famous as a spa. Rather it became a magnet for vacationers in search of the theater that developed here.

Ashland's emergence as a theatrical center really began in 1935 with the efforts of college instructor Angus Bowmer to convince the city to add Shakespeare's plays to its already celebrated Fourth of July festivities. With help from the Works Progress Adminstration, a simple Elizabethan stage modeled on Shakespeare's Globe Theatre was built inside the shell of the old Chatauqua arena. Here Bowmer and his college players would present The Merchant of Venice and Twelfth Night--a modest beginning that has burgeoned into a world-class repertory company.


[photo] First Baptish Church--now the Oregon Cabaret Theatre
Photograph by Terry Skibby
Ashland has a long history of thriving religious congregations. Today, only Trinity Episcopal Church still serves the original denomination for which it was built. More typical of the adaptive nature of the town's historic preservation is the First Baptist Church which, like Ashland itself, has been reinvented to serve theatrical and tourist needs. Those residents and visitors seeking lighter theatrical fare than that provided by the Oregon Shakespeare Festival (OSF) flock to the old First Baptist Church, now known as the Oregon Cabaret Theatre. This is only one of many community theaters that complement the OSF professional productions and that perform year round.

[photo]
First National Bank Building--now the Oregon Shakespeare Festival's Welcome and Education Center
Photograph by Terry Skibby

The First National Bank Building, which houses the Festival's Welcome and Education Center, is another example of an historic building's adaptation to contemporary use. The Welcome Center has daily schedules informing patrons of OSF shows and events, interactive stations that provide access to the OSF web site, and archival information and video footage about OSF. Maps, brochures, and other printed information also are available. OSF company members and volunteers staff the center. The Education Center provides much-needed space for student workshops, classes and discussions. OSF serves hundreds of student groups each season introducing young audiences to live theater.

In Ashland, the Shakespeare stage has drawn amateur and community theater groups; an abundance of classical, folk, and jazz musicians; and many painters and sculptors. So Ashland itself has become a cultural stage where residents and visitors alike enjoy these diverse presentations against the backdrop of a town whose commitment to historic preservation has made it uniquely viable today.

[graphic] link to Applegate Trail Settlement essay
 [graphic] Link to Applegate Trail Settlement essay
[graphic] footer [graphic] Link to All the World's a Stage essay
 [graphic] link to Ashland's Golden Spike essay

Ashland Home | Main Map | List of Sites | Learn More | Itineraries | NR Home |

Comments or Questions

JPJ/RQ/SB/YT

[graphic] Link to the National Park Service website