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National Register of Historic Places Program

The National Register of Historic Places is the official list of the Nation's historic places worthy of preservation. Authorized by the National Historic Preservation Act of 1966, the National Park Service's National Register of Historic Places is part of a national program to coordinate and support public and private efforts to identify, evaluate, and protect America's historic and archeological resources.

 

Property Name Coca-CoIa Bottling Company of Baltimore Building
Reference Number 13000847
State Maryland
County Baltimore
Town Baltimore
Street Address 2525 Kirk Avenue
Multiple Property Submission Name N/A
Status Listed 10/23/2013
Areas of Significance Architecture, Commerce, Community Planning and Development, Industry
Link to full file http://www.nps.gov/history/nr/feature/places/pdfs/13000847.pdf
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The Coca-Cola Bottling Company of Baltimore Building is locally significant for its association with broad historical patterns in the physical and economic growth of Baltimore in the 1930s. It portrays physical and economic trends of industrial growth in the city during the mid-twentieth century, and it is tied to the growth of the Coca-Cola Company and its regional bottling markets, which collaborated to expand the marketing presence and manufacturing efficiency of this important American product. Under the categories of Commerce, Community Planning and Development, and Industry, the Coca-Cola Building illustrates the prevailing pattern of commercial and industrial development in the City of Baltimore in the years immediately preceding World War II. It rode the crest of a wave of development-commercial storefronts, light-industrial complexes, and automobile-dependent enterprises-that grew along the Baltimore & Ohio Railroad corridor in the eastern half of the city. This particular portion of Baltimore burgeoned in the interwar years as a principally middle-class residential neighborhood linked to the central city via commercial and transit corridors. The Coca-Cola Building, in addition to the adjacent structures built along East 25th Street and Exeter Hall Avenue, was part of a commercial interest that complemented the residential nature of the surrounding area. Collectively these buildings were indicative of urban growth patterns typical in the American interwar period: greater decentralization and dependence upon the automobile, which arose before the large-scale suburbanization following World War II. The Coca-Cola Building is also significant as a representative example of the Art Modeme style. Because the Coca-Cola Company, its associated bottling companies, and many other large corporations chose to adopt this style for their factories and office buildings, this particular structure relates to a greater context of corporate identity and branding as they continued to emerge throughout the twentieth century. Therefore, the building resonates with associations both architectural and cultural, and its high degree of physical integrity allows it to successfully convey those relationships. The building is eligible under Criteria A and C with a period of significance beginning with its construction in 193 8, and ending in 1957, at which point it had substantially achieved its historic form and appearance.

 

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