1. Develop a message
footage is filmed or any stories are recorded, it is vital to determine
what will be the goal of the video. Define exactly what main points
need to be emphasized and how images will support that message.
If the message is not clear, even the most beautiful filming will
not help communicate the goal.
Once the goal
is clear, write an outline then expand it into a complete script.
Write the narrative word-for-word. When that is done, create a storyboard.
This is a visual outline. The text is typically written on the left
side of a page and, on the right side, is a list of the desired
visual images that relate to the text. This sequential series of
text and images focuses the efforts for collecting footage and allows
for revisions prior to any filming.
design, and produce
Shoot raw footage,
collect existing stills or moving images, audiotape sounds, conduct
interviews, select and record music, tape the narrative or voice-overs.
When everything is gathered, postproduction editing begins. This
final step is what can make the difference between an amateur and
professional product. The video should be lively, visually interesting,
and focused on the key points of the message.
the final product
in hand, write press releases and look for audiences to show it.
Or, make copies from the master and generate a distribution list.
Write a letter of introduction and mail or hand deliver the cassettes
to everyone on that list.