2001 Annual Conference of the Society for Historical Archaeology
Organized Session: Evaluating Public Programs in Archaeology
Sponsored by the SHA Public Education and Information Committee

Session Abstract

        Federal, state, and even local governments in the USA have issued standards and guidelines for archaeological investigations in their respective jurisdictions. Standards and guidelines for public outreach programs, including those required in connection with mandated archaeological studies, seem to be wholly lacking. Who is qualified to convey archaeological findings to public audiences? What constitutes an appropriate, acceptable product prepared for public audiences? By whom and by what means should these products be evaluated? Contributors to this session explore the goals of public programming, consider some of the criteria by which these programs might be evaluated, and comment on the wisdom of establishing guidelines and standards for public interpretation.

James G. Gibb
2554 Carrollton Road
Annapolis, MD 21403
410.263.1102
jggibb@erols.com

Participants

1) Evaluating Public Programs: Introduction (5 minutes)
James G. Gibb, Session Chair

2) Be All You Can Be: Evaluating Archeological Outreach Programs
Arthur S. Krupicz, Independent Scholar
        We are currently situated within the most active period of outreach development in American archaeology's history. To continue this trend, our programs must be maintained and improved upon. This process involves several steps, some logistical and some conceptual. Primary among these is program evaluation. Acknowledging that archaeologists are not trained to conduct such work, we may look at other disciplines for guidance. But doing such work involves more than following a step-chart. Archaeologists must also be aware of how outreach applies to their own concepts of disciplinary identity, purpose, and community. Most importantly, the level of commitment required by evaluation brings to the fore issues of institutional legitimacy: To what degree is American archaeology willing to accept outreach as a legitimate member of its internal political environment? These issues must be addressed if evaluation, outreach, and archaeology are to succeed on the scale we would like.

3) Digging our way towards 2007: Public Archaeology at James Fort
Eric Deetz, APVA, Jamestown Rediscovery
        The APVA Jamestown Rediscovery project began in 1994 with a commitment to make the project as accessible to public as possible. Over the last six excavation seasons the public aspect of the project has evolved to meet the needs of research and visitation alike. With a limited staff in relation to number of annual visitors we have focused our public outreach on three fronts: on-site tours, an extensive web site, and annual publications. All of these strategies have proven successful in spite of potential pitfalls and limitations. Due to the historic significance of the Jamestown story, the Jamestown rediscovery project is being conducted on a site with built-in visitation of hundreds of thousands of people annually. Working under the eye of an ever-present public has presented certain challenges. Presenting preliminary results on a regular basis, working with over sixty volunteer site interpreters, and continuing a productive work schedule have all been a challenge for our staff. This paper will share our program's results as well as a few cautionary tales along the way.

4) For a General Audience: Public Outreach at the Anthropological Studies Center
Grace H. Ziesing, Adrian Praetzellis, and Mary Praetzellis
        In exurban California, a small, miraculously undeveloped valley was targeted for flooding with a new reservoir. Archaeological investigators spent 15 years researching, surveying, and recording more than 80 sites. Many of the families who had once lived in the area contributed to the research. They submitted themselves to lengthy oral-history interviews, drew memory maps, shared their family archives, and accompanied archaeologists on site visits.
        In an effort to give some of their history back to them, two public outreach products were written with the one-time residents in mind. The results were gratifying. As one area descendant wrote to us: "I was sad when they were going to build the dam, But now I am happy the history is recovered."
        The Anthropological Studies Center has been including "public-oriented" projects in its contracts with public agencies for the last decade. A range of products has been proffered, including pamphlets, monographs, exhibits, and videos, all of which have been widely distributed and many of which have been well praised. This paper explores the primary author's early experiences with "public outreach" and presents examples of successful products.

5) Sharing the Past Effectively: An Evaluation of Passport In Time Excavation Projects
Catherine Dickson
        The United States Forest Service's Passport In Time (PIT) program is designed to involve the public in archaeology on National Forest land. Three of the program's goals are: 1) allow archaeologists to conduct research they would not otherwise have the time or the budget to conduct; 2) teach the public about history and prehistory, as well as how and why archaeologists study them; and 3) create a constituency of advocates for archaeology. This study evaluates these three goals based on interviews that took place in late 1996 and early 1997 with a limited number of volunteers who worked on excavation projects and archaeologists who led excavation projects. Whether or not PIT is achieving each goal is considered and recommendations for improvement are provided.

6) The National Park Service Archaeology-Interpretation Shared Competencies Curriculum
John H. Jameson, Jr., National Park Service
        A National Park Service (NPS) training curriculum has been established to strengthen the relationships between archaeology and public interpretation and ultimately to improve how archaeology is presented to the public. Archaeologists, interpreters, and educators have collaborated in developing a curriculum that can be used by NPS in training employees in the three career fields. They will be trained together in the skills and abilities (shared competencies) needed to carry out a successful interpretation program. Among the main precepts of the curriculum are the needs for interdisciplinary communication and for sensitive interpretation to multicultural audiences. The initiative stems from a service-wide push to improve training and development of its employees and to promote better methods for interpreting archaeological resources.

7) Discussion
Martha Williams