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Visual Evidence


Photo 2: Monarch Tailors advertisement, 1929.
[Graphic] Photo 2 with link to higher quality drawing.

(The Negro in Chicago, 1779-1929, Washington Intercollegiate Club of Chicago, Inc., 1929.)

In 1956 the building that had housed Monarch Tailors when this photo was taken was destroyed by the Illinois Institute of Technology to make way for Crown Hall, a well-known building designed by a famous modern architect.

1) Does this advertisement relate to the "engine of progress" theme of Drawing 1? If so, how?

2) What additional information can be gained by reading the text that accompanies the photo in this advertisement? Do you think this would have been an effective ad at the time? Why or why not?

3) Note the announcement at the bottom indicating that Monarch Tailors would soon move from State Street to Forty-seventh Street. What are some possible reasons for the move?

* The image on the screen has a resolution of 72 dots per inch (dpi), and therefore will print poorly. You can obtain a high quality version of this photo, but be aware that the entire file will take about 90 seconds to load with a 28.8K modem.

 

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